iPhone Screenshots


Multiply gives you your own personal financial plan to follow, for free. And it’s fully FCA-regulated.

Not a spending tracker.
Not a budgeting app.
Not a bank.
Not a robo advisor.

Multiply is everything you ought to be doing with your money.

Imagine knowing exactly where your money needs to go every month. That doesn’t feel like a lot to ask. But unless you have £100k to play with, actual financial advice can be pretty hard to come by.

Our tech takes nearly everything there is to know about money and turns it into impartial advice for anyone who needs it. No more trawling through forums or comparison sites – Multiply shows you everything you ought to be doing with your money.

Your plan will recommend the financial products you need, all in one app. From savings accounts to pensions, insurance to investments, it’s your one-stop shop for any money decision.

You’re going to do great, great things, you just need to start.

How it works

Download the app
Answer some questions about your life and finances
Get your plan (and stick to it)

Quit stalling, download now.


Are you regulated by the Financial Conduct Authority?

Yes. Multiply is a trading style of Multiply AI. Multiply AI is authorised and regulated by the Financial Conduct Authority. Financial Register Number 801053. You can confirm this by visiting the Financial Conduct Authority website at www.fca.org.uk/firms/financial-services-register or by contacting the Financial Conduct Authority on 0800 111 6768. Our Registered Office is: 3rd Floor, Rise London, 41 Luke Street, London, England, EC2A 4DP. Company registration number 10470734.

Is this app providing financial advice?

Yes, Multiply provides free financial advice.

Is my data safe?

Absolutely. We realise it can be scary to put your personal information on the internet, and even more so when it’s about your finances. So here are the things we’re doing to make sure your data is safe:
• We secure and protect your data using bank-level encryption. We will never share or sell your data.
• As part of being a regulated company, we meet the Financial Conduct Authority’s standards for security and data protection.
• We’ve included simplified explanations in our Terms & Conditions and Privacy Policy to make it easy to understand what you’re agreeing to.

How do you make money?

Small print is no fun, so we published this blog on how Multiply makes money while providing free financial advice: https://multiply-blog.appspot.com/how-multiply-makes-money/

How do you select the recommended products?

Multiply scours the market for the right product for you. Sometimes the right product is one we don’t get paid for recommending. This will never affect whether we show it to you or not.

Multiply is committed to being fiercely impartial. No matter what.

What’s New

Version 2.7.2

Look out for a super fast new sign up process that helps you go straight to the homebuying stuff you need help with.

Ratings and Reviews

3.1 out of 5
60 Ratings

60 Ratings

Annabellum3000 ,

Really useful planning tool

I’ve been trying to get on top of my money recently, and I’ve found this is a really nice addition to using Monzo etc for spending. It’s more high level and gives you tips on pensions, investments plus things I hadn’t thought of like life insurance. Takes a while to answer all the questions but worth it.

Chanda MM ,

Needs More Savings Options

After feeding a lot of personal information, I came across two problems: First, there isn’t an option to input monthly outgoings aside from bills. I have existing savings plans, but aside from Bank ISAs the app doesn’t recognise other regular savings I.e. Employer backed saving schemes, or regular Non-ISA Stocks & Shares. The second was the apps inability to allow you to transfer into a savings goal you have already began more than it recommends. This wouldn’t be too much of a problem if it recommended more at a time but typically (and understandably) it recommends very low amounts I.e £9; which isn’t great if I started with £500 already towards a savings goal.
The app seems good, however if it fixed these two things, I.e. Supported regular savings into goals from Income, and Other Already secured assets as well as the ability to top up savings with amounts larger than the typical £9 it would be excellent. Further, including LISAs as an input towards a house buying savings goal would make a lot of sense and it’s amazing to me that it doesn’t.

Developer Response ,

Hi Chanda MM,

Thanks so much for leaving a review.

We are always delighted to get feedback, especially when it helps us make our app better for our users. We are constantly making changes and striving for the right balance between functionality and usability.

You have provided us with some great insights around the challenges you faced. We would love to hear more from you. We regularly run focus sessions to see how we can improve. We would love you to be part of this. If it is something you would be happy to do or if you have any more questions or concerns, please feel free to contact us at support@multiply.ai.


Team Multiply

Jimmy1993lufc ,

Too much personal information

The app asks for a lot of personal data before it even allows you to do anything. There is no reason for such a simple tool, which works on the numbers you input, to know your address, date of birth, who your bank accounts are with, or to verify your identity. I am very uncomfortable with how this personal data is being stored and I very much doubt that it is secure.

Another thing I’ve noticed is that the breakdown of reviews at the top of the App Store listing suggests this app has received only 5 star reviews. However, when you look a little deeper there are plenty who have eating this as 1*. This is a massive red flag that the developer is dishonest, and certainly can not be trusted with the amount of personal information they demand!

Developer Response ,

Hi there,

We get it, we ask for a lot of information but it's not because we're nosey. The type of advice that Multiply provide is a “regulated financial service” and so, in order to provide it, Multiply is regulated by the Financial Conduct Authority. What does that mean? We have to work hard to comply with the laws that are in place to protect you.

Essentially we are legally required to satisfy two things. Firstly, we need to make sure you are a real person and secondly that the advice is suitable for you.

We will never ask you for information that we do not need and we will always ensure that your data in anonymised and held in accordance with our Privacy Policy (https://multiply.ai/terms).

We have written a short blog about this which you can read here (https://multiply-blog.appspot.com/why-we-need-all-this-info/).

We pride ourselves on being honest, it's why we have chosen to provide truly independent Financial Advice. We do get a mix of reviews, and as your point out not all of them are good, buy they all provide us with great insights into how we can make our app better - and we've already made design changes to help users understand why we ask the questions we do. Apple displays these using a default setting of 'Most Helpful'.

We regularly run focus sessions to see how we can improve. We would love you to be part of this. If it is something you would be happy to do or if you have any more questions or concerns, please feel free to contact us at support@multiply.ai.


Team Multiply


Multiply AI Limited
56.9 MB

Requires iOS 9.1 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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