FT Edit by the Financial Times 4+

This has the potential to be an excellent app, but there are several issues. Firstly why no iPad version?. This would be ideal for the iPad format. Secondly why does the FT get to choose the articles? There are usually one or two that interest me but the others don’t. But the app gives me no idea of what else is on the FT and which I might be tempted to subscribe to. Why doesn’t the app show the full range of the FT articles and let the user choose no more than 8? That way users may well be tempted to choose to subscribe to the full digital subscription. Keep going, developers, there’s hope ahead!

Update:
Been reading it for a few weeks now and I’m a bit bemused by the eccentric choice of articles. Today’s included a “Lunch with Jarvis Cocker” which appeared in the print version last Saturday - four days ago. Who is choosing these articles? I’ve not seen one by Gideon Rachman yet. As I’ve said already, let us choose the articles up to a maximum of 8 then the app would be really good.

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Great idea and it’s infinitely more affordable for most of us than the typical FT sub price. Some feedback… There needs to be a way for me to select topics and then you can populate my feed with the must-read content from that topic. That would be of real value. The feed needs to be scrollable vertically. Having the comments section in the app would also make it “stickier”. I like reading something and then seeing what other people think about it.

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If you are willing to wait (the articles often appear here several days after they were on the main site/paper, though those are never time-sensitive ones) then you end up getting most of the best (analysis, deep-divey, investigative or just fun) stuff that’s on the main FT page at a fraction of the cost of a regular subscription (which is insanely expensive). Bizarrely, I find the limited selection and the read-it-today-or-it’s-gone aspect of it positive too. Forces you to have a healthier media diet — a few good pieces a day rather than endless media grazing — even if I do end up occasionally begging a friend with a full subscription for the odd gift link for something that never appears on FT Edit.

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