Style DNA: Your Pocket Stylist 17+

Wantable Fashion Inspiration

AI Style by DNA S.L.

Designed for iPhone

    • Free
    • Offers In-App Purchases

iPhone Screenshots


Want to dress with confidence, style outfits, and look amazing? It’s time to get your AI personal stylist & outfit creator.

Tapping into your appearance DNA is the key to your style formula. Unlock yours with our personal styling and image consulting App!

Our AI personal stylist combines the expertise of world-renowned image consultants with cutting-edge styling technology to analyze your unique features and complexion. It reveals the best colors, cuts, fabrics, and fashionable prints that flatter your body type to help you choose the right clothes and daily outfits.

Using a simple selfie, your style profile is created in 35 seconds, showing you the right clothing to become stylish forever:

• Explore your personal catalog for clothes shopping with different outfit ideas. From business casual outfits to wedding dresses and everyday styling, you’ll see thousands of filtered options from fashion brands to suit your color type and body type.
• Discover items from your favorite stores and brands with your personal shopper.
• No matter your figure: hourglass, triangle, inverted triangle, rectangle, thin or plus size. Our online stylist shows you how to makeover your style and comfortable wear clothes.
• Shop by personal color palette, thanks to digital color analysis, to see items that will perfectly complement your skin undertone, thanks to your style profile.
• Manage your individual color palette if you really like a specific color. Get your own style guide.
• Favorite items in your smart wardrobe to get style advice on how to combine them with your existing clothes into new outfits.
• Get 5 daily, ready-to-wear outfit suggestions from your AI Stylist, all in your personal style, and budget, and organized by occasion: from office looks and gym wear to party dresses and beyond…
• Elevate your wardrobe using a virtual closet organizer. Take a photo of any item from your current wardrobe and see trendy ready-to-wear outfits styled for you. Combine all stylish items in your digital wardrobe, becoming your digital dressing room, virtual outfit finder, clothing generator, and professional wardrobe assistant. Save your favorite clothing and never lose track of your virtual closet.
• Take a photo of any item in the store to know if it suits your style profile and figure type. Check similar items, and see outfit suggestions before you buy them.
• Don’t lose your shopping history. All the pictures you’ve taken are saved in the app by our virtual shopping assistant.
• Buy clothes and shop smart anywhere, anytime with your personal shopping assistant using your color palette, personal style book, and guide from Style DNA.
• Get styling and fashion tips from your own individual stylist, tailored to what is most flattering for your body and style type.
• Read more about your color type, including seasonal color typing, individual color pallets, and the prints and fabrics that suit you best.

Style DNA is like having a style book, fashion adviser, personal stylist, and personal shopper right at your fingertips.

You have just found the most fashionable and trendy outfit maker! Enjoy making and creating your own outfits with ease.

Save time, shop smart and manage your styling and wardrobe with our outfit creator.

Sounds like magic? Not at all. Style DNA is fashion powered by technology.

Keep the app updated and visit your virtual stylist regularly to get fresh new updates in the catalog, outfits, and new amazing features coming very soon.

What’s New

Version 1.9.136

Dear Style DNA Community,

This is a technical update that helps us improve our app and make performance even better.
Thank you for updating!

Ratings and Reviews

4.1 out of 5
1.5K Ratings

1.5K Ratings

EGMfan303 ,

Addicting and informative

This has been super informative so far! I’m embarrassed at how my current wardrobe barely has any of the colors in the palette the app identified for me, but when I pulled out a cardigan in my palette for a job interview and looked in the mirror, I was actually shocked at how my skin, hair, and eyes were glowing. The AI nailed it!! I think I’m starting to develop an “eye” for what works for me and what doesn’t, and that’s really exciting.

I typically hate shopping for myself but this app has made it fun!! I love that it identifies when items are on sale and that there are a wide range of price points and sizes. I have yet to add my wardrobe but I’ve purchased a few things for myself already and I’m excited to start a wardrobe journey that finally makes me feel confident. My only suggestion for improvement would be a sorting feature so that perhaps you could sort items by price, new additions, etc. but without the sorting feature, I’m still enjoying it because it’s encouraging me to consider items I ordinarily wouldn’t. Love this so much!!

Developer Response ,

​Wow, thanks for the love! We put a lot of care into making fashion and style fun and accessible and are thrilled to hear that you're having an awesome time with our app. Stay fabulous!

Yours truly,
Style DNA team

sophiart16 ,

A good start?

This is getting an additional star for the exciting vision, at least what I gather is the vision for this app. However, the execution is sadly lacking to the point where this is not currently useful. A minimum set of features would include more/better shopping filters and the ability to correct what the AI gets wrong (e.g., several casual day dresses I own were cataloged as cocktail dresses). While I’m aware that my personal color is rather unique — very difficult to “fit in” any category for really any system I’ve tried — the AI seemed to want to place me either in bright winter or true summer, two very different palettes and both not quite right. (I ended up choosing cold winter). Finally, using only facial features is not comprehensive enough to Dwyn Larson’s personal style system, and the little quiz to refine it was also too short/constrained. Also, the examples to look at when choosing manually only included photos of three white women (thin young celebrities at that) each. Finally, the selection of clothing items is extremely limited for women plus-sized items. There were only a handful available by each category and they were all black with some navy and a couple of eggplant colored pieces. This app has a serious diversity issue. Disappointing.

Developer Response ,

Hi, here’s a way to upgrade your outfit suggestions. The key is to take your selfie in natural daylight and add your measurements - it makes all the difference. Our AI will then create custom suggestions, tailored to your unique color palette and style type. And if you have any thoughts or suggestions, we're all ears! Let's make sure you always look and feel fabulous!

bitmojifreak ,


I downloaded this app with the hope that it could tell me what colors look best with my skin tone. And. Well. Apparently the colors I love the most of what I should be wearing just based on my skin tone etc. so instead of feeling like I should be wearing all the colors now I know I can wear all the colors but in my palette range. I know exactly what I'm doing when I'm shopping instead of being so random. Only that they assemble outfits that are super cute ! So. All to say, I am a fan and this is a godsend. thank you smart person who thought of this and actually took the time to put this app together for we don't have the ability to do it on our own! Dr. Stylist, thank you.

Developer Response ,

Thanks for showing us some love! We put a lot of care into making fashion and style fun and accessible and are thrilled to hear that you're having an awesome time with our app. Stay fabulous!
Yours truly,
Style DNA team

App Privacy

The developer, AI Style by DNA S.L., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Usage Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • Identifiers

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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