Brandefy: Affordable Beauty 12+

Skincare & Makeup Reviews

Brandefy, Inc.

    • 4.9 • 10.1K Ratings
    • Free

iPhone Screenshots

Description

Working on your skincare routine on a budget? No problem. Our free app makes it easy to compare affordable products to your favorite prestige brand makeup & skincare buys so you can decide whether you want to switch to save or stick with the cult favorite. See swatches in the app done by makeup & skincare geeks. They compare products with the kind of vim and vigor someone might save for a triathlon… or a Netflix marathon (we don’t judge).

Our community of dermatologists, estheticians and makeup/skincare experts compare products side-by-side and share real results on things like color, wear time, and more. Give us all the makeup reviews, please! We also report on ingredients and share labeled swatch photos so you can see the products in action. Wondering what the best clean makeup is for your virtual date on Friday? Ask everyone in our Community section. Or check out our “Clean Beauty Faves” section for our favorite clean skincare and makeup.

We’re here to help you discover new products while you shop. Take your pricey routine and search for affordable equivalents by companies like The Ordinary, Milani, Acure, The Inkey List, Versed, and CeraVe. We do it by pulling makeup and skincare products from trending brands like Tatcha, Sunday Riley, Too Faced, Tarte, Drunk Elephant, and Glossier and put them to the test against rumored dupes (and you don’t have to keep these rumors hush, hush).

Join our community and have some fun discovering new makeup, skincare, and ways to save. We’re female-founded and on a mission to help you find the best products for your makeup & skincare budget!

What’s New

Version 4.60.0

Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community’s comparative reviews. Now, get ready to experience an updated shop page with app exclusive offers for Brandefy’s luxury alternatives!

P.S. This version is named after our cat friend Elvis!

Ratings and Reviews

4.9 out of 5
10.1K Ratings

10.1K Ratings

MostUniqU3 ,

Fabulous!

This app is so great! It compares so many major prestige brands of makeup, skincare, hair care, etc. to their affordable dupes and even rate how close each dupe is to the prestige brand. For example, when comparing a popular high end concealer they’ll have several affordable dupes and rate each dupe on a scale to how close they are to the high end brand. Those on the red end aren’t very close, those on the orange end are somewhat similar, and those on the green end are very similar. Plus feedback from real people who’ve tried the products, so you can be confident in the comparisons. I’ve tried so many dupes that I had never even heard of that are so awesome thanks to Brandefy. If you rely on reviews before trying things out or just want to find great alternatives to your favorite brands you need this app!

Weezmister ,

Little Sketchy…

I signed up for this app and was excited because not a lot of skincare apps exist and good-quality ones are hard to come by, especially ones that recommend products or routines.
If you do want to get this app, DON’T SIGN UP!
I wanted to sign up because typically with accounts on these kinds of apps, it becomes more customized and just a better experience overall. However, the sign-up on this app requires you to give your email, first and last name, phone number, MAKES YOU sign up for text alerts (not optional!), and MAKES YOU share the app with three friends/contacts via text or mail (also not optional!). Personally, I quit at that point because my personal information is important to me and I’m not going to give them more than they need to know, and also my friends don’t deserve an ad in the middle of the day.
Just saying: I’m sure the app has some upsides and good qualities, but if the sign-up process is enough to raise some red flags and make ME quit, the app itself is probably worse.
Good luck and stay stafe!

Mac-uh-b ,

Brandefy

Great idea-really enjoying the app! Wish is was visually more understandable. For example, when you click to see the comparison between two products you see one bar that tells you how similar the two products are with colors to match (green being very similar, yellow less comparable, red etc.). However, to know anything else you must read the full description below. If there were standardized things they are looking for (like cruelty free) make more bars, make it more visually appealing so we don’t have to sit and read paragraphs to find the part about the products we care concerned about (creamy-ness of products, quality, longevity, etc.) give them rating out of ten for example: so tarte would have a 8/10 while l’oréal a 6/10 for quality on an eye shadow pallet so we can decide ourselves (randomly picked these brands and products not based on your app).

Developer Response ,

Mac-uh-b, Thank you so much for this feedback & for taking the time to give it to us. It couldn't be more timely! (We literally had a meeting about this yesterday but seeing it here helps me verify that an improvement here would help the experience a lot.) A few of the changes you mentioned we may even be able to make happen in November. THANK YOU. Keep that feedback coming and stay tuned for just a few releases from now! xoxox, Meg, founder of Brandefy

App Privacy

The developer, Brandefy, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers

Data Linked to You

The following data may be collected and linked to your identity:

  • Location
  • Contact Info
  • User Content
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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