Marketing & Media Calculator 4+

We are excited to announce the latest update for Media Calculator! This version brings a plethora of new features and enhancements to streamline your media calculations.

New Features/Calculations:
- Calculation Descriptions: Now get detailed explanations for each calculation to better understand your metrics.
- Formatted Calculation Equations: Equations are now displayed in a clearer, more organised format to enhance readability.

Introducing New Calculations:
- Average Revenue Per User: Calculate the average revenue generated per user.
- Bounce Rate: Measure the percentage of visitors who navigate away after viewing only one page.
- Churn Rate: Track the rate at which customers stop using your service over a given period.
- Clicks To Conversions: Determine the effectiveness of clicks turning into conversions.
- Conversion Rate: Calculate the rate at which visitors take a desired action.
- Cost Per Completed View: Measure the cost associated with each completed video view.
- Cost Per Lead: Track the cost-effectiveness of generating new leads.
- Customer Acquisition Cost: Determine how much it costs to acquire a new customer.
- Customer Lifetime Value: Estimate the total revenue expected from a single customer account.
- Effective Cost Per Thousand: Measure the cost per thousand views accounting for performance.
- Engagement Rate: Calculate the level of engagement from users.
- Frequency: Track the average number of times an ad is shown to a user.
- Gross Rating Point: Measure the total number of targeted ad exposures.
- Impressions to Clicks: Determine the ratio of how often an ad is clicked compared to impressions.
- Return on Investment: Calculate the return on investment for your media spending.
- Video Completion Rate: Measure the rate at which viewers watch videos to completion.
- Viewability Rate: Track the percentage of ads that are actually viewable by users.

Other Changes:
- Removed support for iOS 15: Please update to iOS 16 or later to continue enjoying the latest features and improvements.

Thank you for using Media Calculator! We are committed to providing the best tools to optimise your media strategies. If you have any feedback or suggestions, please let us know. Happy calculating!