"Using an extremely practical approach, this app-book will help you develop tomorrow’s business models. Odyssey 3.14 is the ideal tool for those looking for new sources of growth for their company."

-- Jean-Dominique Senard, CEO and Managing General Partner, Michelin.


The Odyssey 3.14 app-book offers an interactive mobile reading experience, contains rich media content, with a number of videos, slideshows, images, and graphics.
Explore the original approach Odyssey 3.14 in the first part of the app-book. Then browse the second part dedicated to the constantly updated Odyssey 3.14 Case Collection by categories and filters in order to explore the cases that are of most interest to you.
The insights and cases inspire you? Complete your Odyssey 3.14 journey by contributing to the content and interacting with the community.

◆ What is Odyssey 3.14 ?

Odyssey 3.14 offers an original approach by inviting you to take a real journey that combines innovation and strategy. Starting with the 3 pillars that make up the business model : Value Proposition, Value Architecture and Profit Equation, this approach recommends 14 directions for you to consider in order to invent or reinvent your business model.

◆ Read the Odyssey 3.14 Preview


◆ Why an app-book

In order to enjoy the exploration of the Odyssey 3.14 approach, the reading experience had to go beyond a linear content that is offered by an ebook.
Exploration of examples connected to directions, links between concepts, and, most of all, exploration of the 85 case studies according to their match with your business interests required an app experience.
Your exploration goes on with the community as a core part of the experience: exchange your ideas with other community members or write your own case and submit it to the authors to contribute to the Case Collection, that we care to update constantly with new cases.

◆ What is in the app-book

Odyssey 3.14 is an app-book specially designed for the iPad, and includes:
- Videos by the authors explaining the approach
- Videos to illustrate the cases
- Hundreds of graphics for the approach and the cases
- Intuitive navigation throughout the content, multiple dynamic links.
- Quick-reference glossary.
- Unlimited access to updates of the Case Collection.
- Synchronized notes and bookmarks between devices
- A unique Odyssey 3.14 user account to access the app-book and the community website

Odyssey 3.14 is also a very large case collection with 85 cases to stimulate 3.14 innovations: Accor Formule 1, Airbnb, Anticafé, Aravind Eye Care, Azuri Technologies, Beauty Bubble, Blablacar, Bonobos, Bridge, International Academy, BrightFarms, Bring.BUDDY - DHL, Call a Bike, Castalie, Cat Café, Charlott’ lingerie, Chaum Center, Cirque du Soleil, Concertance - Spie batignolles, Desso, Dial4light, Embrace, First National Bank, Futureo, Grameen Bank,, Hilti, Honda Lottery System India, Ikea, Info ladies, JCDecaux, Jamendo, Johnson & Johnson, Kilimo Salama, Kiva, Kochhaus, La Plateforme du Bâtiment,, Lego Ideas, Lehigh technologies, Life straw, LinkedIn, Mama Shelter, Metro, Michelin Fleet Solutions, Mud jeans, MySQL,, Natur House, Netflix, Nickel account, Pathé, Patrimonio Hoy - Cemex, Peepoople, Petit h - Hermes, Plastic Roads - KK Plastic, Prosieben, Qarnot Computing, Quirky, Recycle Bank, Recycle Match, Relay Rides, Rungis, Ryanair, Safaricom, Safechem - Dow Chemicals,, Schneider Electric, Skype, Smart Communications, Social Impact bond, Splosh, Starbucks, Swatch, Symbiont living module, TRIUM, Ted Conferences, Tesla motors, Tetra Pak, Uber, Valtis,, Wikipedia, Zipcar, Zopa and eYeka.

Learn more about Odyssey 3.14 at:

Join the Odyssey 3.14 community here:

What’s New

Version 1.3

- Stability improvements

Ratings and Reviews

4.5 out of 5
2 Ratings

2 Ratings

Uzziii ,

New innovative angle to view Business Model Generation

I have just begun reading through the different sections of the app. I've found most value in using the 14 methods to explore how to innovate business ideas. This concept along with other prominent Business Model tools can be very helpful in mapping future course for an existing or new business initiative.


124.4 MB

Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

You May Also Like