H&M - we love fashion 4+


Designed for iPad

    • Free



Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

What’s New

Version 23.22.0

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!

This release contains a fix that improve the app stability.

Ratings and Reviews

4.8 out of 5
141.7K Ratings

141.7K Ratings

shawty.fineee ,


I don’t usually write reviews but I had too on this one. The app is good for finding clothings you like that may not be in the actual store (yet)!
But the app it’s self is a disaster. Sometimes when I click “LIKE” on something, it doesn’t even “LIKE” it & doesn’t pop out on my “LIKE SECTION”. I just said to myself that it was mineral issue. (Things got worse).
I would have a lot of things I wanted to buy, but didn’t have the money at the moment. So I would just put them in my cart/bag and return to it later. On this app, I can’t do that. You may be asking why & it’s because, when ever you put something on your cart, it will literally disappear in a matter of 2 days. (I would open the app and go straight to my bag/cart. & it would say that it was empty but I just filled it like a day ago).
I tried signing in because I thought it would start saving, but still had the same issue. & to even make the topic worse, when I view something on my cart and go back to view others; it would take minutes to load. & after that, it would start at the top of the cart again (how annoying is that when you have a lot of things).

I have a lot of things I want to buy but don’t want to go to the actual store

Goku4321 ,

Needs better accessibility and compatibility with voiceover

So while I love the store and the clothes they have the app is kind of a mess. It’s all right enough if you have good enough vision but when you are very visually impaired or a limited site and use voiceover on your phone the app is basically useless. As well as even before I became visually impaired and did not require voiceover to work my phone I still have some trouble is using the app because although you can favorite clothes they will eventually just disappear from your favorites and then you have to find them again or sometimes hope they still have them at all. As I recently was wanting to buy some clothes and was just going to use the app due to the virus I thought would be easier but I soon discovered that the app does not work with voiceover as I can only read approximately maybe five or more things and it’s only an estimated guess of what it is I thought maybe I’d get by by just going to my favorites and just clicking on the first few things on my favorites list was completely empty. So while the app is manageable enough so long as you have a good enough vision and don’t use voiceover on your phone I definitely would not recommend it to anyone who is visually impaired or with limited site and requires voiceover on to work their phone please fix this and then maybe the apple be better.

Cheerleader12234 ,

Horrible Customer Service

I have never written a review before on anything but I had to after my recent purchase. Layout-wise the app itself works great and I have no problems with. It is when you try and complete a purchase that problems arise. When I ordered my clothing, I realized it had my old address on file. I immediately tried to reconcile this through customer service but the agent said that I had missed my “15-30 minute window of grace period” to do this. It had in fact been less than 30 minutes and I feel that the agent deliberately responded late so that he could prolong our chat thus ensuring that I miss that “window.” It was absolutely ridiculous and I had proof via email confirmation that I still had time to get this fixed but the agent kept insisting that the button was no longer available to him. His suggestion was to return it upon arrival. Not sure how thats supposed to work when it’s getting sent to my old address. So frustrating and it was an easy fix for a multi-billion dollar company who surely has the resources to do something as simple as alter the shipping address 20 minutes after the purchase was made. Will never order through this company again.

App Privacy

The developer, H&M, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • Search History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


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