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Eating healthier and tracking what you buy can often feel tricky. With OptUP, you can take advantage of thousands of products rated on overall nutrition to make it easier to choose the foods that are right for you.

Driven by knowledge from our team of expert Registered Dietitians, OptUP’s Nutrition Ratings are calculated by leveraging data science, nutrition information, and machine learning. We used technology to help you understand how a Registered Dietitian thinks dynamically about choosing Better For You foods.

Our recommendations are based on what you already buy at our family of stores—so you can see how you’re doing now and how you could trade up to Better for You options.

With OptUP you can:
* See the nutrition scores of the products you buy, automatically
* Track your change using the household nutrition dashboard.
* View product recommendations to help you find Better for You options based on what you are buying today.
* Add items to your cart to simplify purchasing and save time.
* Text or scan search items to find Better for You options and nutrition facts.
* Connect with a registered dietitian in select markets to receive additional personalized counseling.

To exercise your right to “do not sell my personal information," visit www.kroger.com/topic/privacy-policy-7.

What’s New

Version 2.28.0

Our latest update is ready and waiting for you to download. This release includes minor enhancements & bug fixes. As a valued customer, your feedback is very important to us. If you need help or have a suggestion, please contact our Customer Service Center at 1-800-576-4377.

Ratings and Reviews

3.4 out of 5
154 Ratings

154 Ratings

DaisyStar87 ,

Great tracker but it can use some help

I do like that it tracks all the things I bought it helps me be more aware of what I’m buying. I been studying nutrition since I got out of high school and I can tell you there score thing is total bs, I have no idea what it’s based on but it certainly is not accurate. I bought shamrock organic sour scream and it was telling me daisy sour cream was better. I bought Vea sweet potato crackers and they said Triscuts were better. And many other items I picked up. Some they were spot on about like the green vegetables and leafy greens but avocado doesn’t deserve a 100 score it’s high in calories and fat and although it’s healthy we eat too much of it and I think it should have a 90 to 85 score but not 100. Anyways the app needs help on that end but I do like the tracker and coupons that can be added. And the favorites list is worth it!

Fishers Father ,

A step in the right direction

I downloaded the app and really like that my purchases were already loaded. However the point scale needs work. For example, Kellogg’s Nutri Grain bars and their 40+ ingredients rated better for you than a Blueberry Lara bar and its 6 ingredients (dates, cashews, unsweetened blueberries, blueberry juice concentrate, lemon juice concentrate, vanilla extract) and some popsicle rated stronger than both. It seems to be very generalized scoring and only a few key things are looked at to give one food a better score than another food, without looking at the total ingredient list. I didn’t keep the app because it lost a lot of credibility based on where it ranked some items that are terrible for you compared to other items that are most definitely better for you.

alyxson17 ,

Room for Improvement

I think the concept is great and love the idea behind this app. However, as a nutritionist who works with low-income communities, I think it would be more beneficial to include why purchases are given the ratings they are given. As I reviewed some of my purchases, some of ratings and “better for you” choices I very much disagree with; all the more reason I think it would be helpful to explain why certain choices could be better or worse. This could actually be a great app for nutrition education, but falls short by not providing tools that would enable people to think about the choices they are making as they are shopping.


The Kroger Co.
108.7 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Infrequent/Mild Medical/Treatment Information


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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