What are you looking forward to? Looking FWD helps you count down to important events in your life, such as:

• Birthdays
• Anniversaries
• Holidays
• Sporting events
• Anything else you can think of ... pay day, perhaps!

You can create your own event types and you can customise all of your events with photos and emoji. You can also create secret events which will only be displayed when you authenticate. Events can be configured to repeat and to send you reminders. Never forget an event again!

There's also a beautiful set of widgets so that you can view your upcoming events at a glance right on your home screen.

All of your events will be kept in sync across all of your devices via iCloud.

You can add as many events as you want, including automatically importing all of the Birthdays you have specified for your Contacts. There are no adverts or subscriptions but you do have to complete a one-time in-app purchase to view the countdown of events beyond 7 days and to unlock the full functionality of the app such as reminders.

What’s New

Version 2.0

Thanks for using Looking FWD! The app has been completely redesigned for iOS 15 with a minty fresh look, including a new set of Widgets which can be configured to show only specific event types.

Please note that this is a significant upgrade and consequently your events from the previous version will not be carried over.

Ratings and Reviews

3.8 out of 5
10 Ratings

10 Ratings

Splons ,

Fun but needs sports categories

Great little app and nice integration with the Today widget. Would really like to see sports categories and corresponding icons!

Update: there is a + button in the upper right corner for adding your own categories!

Developer Response ,

Thanks for trying Looking FWD! You can create a sports category by opening the app and tapping the + on the My Events screen, and then tap the + on the Select Event Type screen. When creating your new category, simply tap on the emoji to select your own. This will be the default emoji for that event type but you can change the emoji when creating each individual event. Hope that helps! Kind regards, John

hhollick ,

I came back

I have been using this app for a year and love it more and more with each use. I recently decided to explore some other apps and came back to Looking FWD because none offered all of the features that I have come to love.

1. Offers repeating events
2. Uses emoji as event icons
3. Syncs with iCloud

Repeating events are a requirement if you want to be reminded about birthdays and anniversaries. What I like about Looking FWD — and could not find in any other app — is that it also calculates the number of the birthday or anniversary and shows it in the event list. Hence, you can not only see how many days to someone’s upcoming birthday, but you can also see how old they will be. I LOVE this.

Using emoji for event icons turns out to be incredibly flexible. I looked at other apps that only offered a built-in icon set and found them limiting compared to the world of detail and options available through the emoji character set.

Finally, It was not clear from inside the app that it syncs with iCloud (which is what sent me in search of other apps). When I discovered that the sync is automatic, I am back to stay.

Jake stoll ,


You have to update this app ! It is not a good app !!!!!

App Privacy

The developer, John Mackay, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Collected

The developer does not collect any data from this app.

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

More By This Developer

You Might Also Like