Later: Social Media Scheduler 12+

I always knew about Later and tried it out very briefly once but it didn’t catch on with me. I wanted more complex scheduling features. Well I found some SMM platforms that were wayyy too complex, so I eventually came back to check out Later and somehow it’s exactly what I want and need. Simple yet packed with the features you need as an influencer or brand to grow an account and do the most important thing for your consistency, schedule your posts! I love the cross posting and copy post feature too, it makes it a breeze.

Opting for Later to manage my business's Instagram account has proven to be less advantageous than anticipated, primarily due to the restrictive operational framework it imposes. The platform mandates a linkage with Facebook to enable auto-publishing features, a prerequisite that complicates the user experience significantly. The integration process between the two platforms is excessively cumbersome, detracting from the overall utility and efficiency of the service.

It is imperative that Later reconsiders its approach to accommodate users who prefer distinct operational domains for their social media channels. Many individuals, myself included, wish to maintain Facebook for personal interactions while leveraging Instagram for professional purposes. The compulsory integration not only infringes on user preference but also raises concerns about privacy and data handling practices, making it unnecessarily invasive.

This constraint undermines the versatility and appeal of Later as a social media management tool. In light of these considerations, I feel compelled to advise my network against selecting Later for their social media management needs, urging the company to revisit its policies to better serve a diverse user base seeking flexible and user-friendly solutions.

The best part of this app is that you can schedule posts, and it actually works.

There’s many improvements that need to be had:

-The “best time to post” function works about 20% of the time. The app constantly has to refresh your connection with your socials. And refreshing it, often causes the best time to post function to be disabled. I’ve emailed customer support on at least 5 different occasions to have this fixed. While customer support was helpful and had it fixed, it’s stressful when you’re on a schedule for your content.

-I don’t understand why I have to schedule my drafts? I’d love to just save my drafts and have time to plan when to post.

-You can’t preview your drafts as a normal IG preview post. For some reason you can only preview posts that have already been posted? Why would I want to preview that, when I can see on my IG what it looks like? PLS fix this soon- I want to preview my drafts as a IG preview… which should be part of the objective of this app. When you preview your draft, it just takes you to the editing post stage, not a final preview, very unhelpful.

-It’s like all the features of this app are here, but has little consistency, and no ones thinking through how people would actually want to USE these features.