Starting early helps you save more for your kid's future, unlocking new opportunities and learning about investing and financial topics. When a dollar is not spent, it's saved and a dollar today can be $10 tomorrow!

Our individual accounts let you invest for yourself, while a Loved custodial accounts lets you invest for anyone under 18, giving them a little nest egg for the future.

Loved offers you to
• Begin with as little as $1
• Invite friends & families and get free stocks
• Send and receive gifts
• Set financial goals
• Start banking with your loved card

It won't cost you a thing - completely free, no subscription, brokerage or commissions.

This means you get to buy as little as $5 of different stocks that you'd otherwise need a large amount of cash for, like Amazon, Google, Berkshire Hathaway and many others.

You can start by building a portfolio of kids' favorite companies, investing themes and low-cost funds that reflect their future. Make investments they relate to into things they love with their own portfolio that grows with them. Choose from investments like Innovate the Future, Learn from Buffett or Girls Conquering, or invest into companies like Apple, Facebook and Amazon.

Use Goals to create a special fund for something in the future - like a first car, travel or college fund - and invest automatically to achieve them. You can achieve it all with Loved.

Build kids' education for their financial wellness and security. Help them understand investing and about the companies, industries and success stories behind the investments. Give them a head start towards their dreams and ambitions for the future.

Encourage kids to do their chores, earn money and then invest this, and their allowance, into companies and industries for their future.

Utilizing industry standard encryption, Loved keeps your information safe and secure.

As an SEC Registered Investment Advisor Elevated Principles Inc. (“Loved”) has a legal duty to act in the interests of its clients. Individuals should consider their own investment objectives and the Loved fees. Loved utilizes brokerage services provided by Third Party Trade LLC., a member of FINRA & SIPC. Check the background of Third Party Trade LLC on FINRA's BrokerCheck. Investments always hold inherent risk and past investment performance does not guarantee future performance. Understand any historical and expected returns, and projections, are hypothetical and may not reflect actual performance.

Loved is a registered trademark of Elevated Principles Inc. Other product and company names mentioned do not represent affiliation or endorsement by them. They may represent trademarks™ or registered® trademarks of their respective holders.

All questions, please contact

©Copyright 2020 Elevated Principles Inc.

What’s New

Version 1.0.172

This is what the Loved team have packed into this release:
- Made it easier to invite kids to access their accounts.
- You can now send stocks to anyone you know on Loved, or to anyone via a phone or email address.

Ratings and Reviews

4.3 out of 5
713 Ratings

713 Ratings

Finesse Weigh ,

Love it! Love it! Love it!

After using this App for 6 months now I think it’s brilliant, and another way for me to save money effortlessly... it wasn’t what I was expecting initially as I thought the round-up amounts from purchases would be debited instantly instead of weekly but this doesn’t matter!
Interested to read what others think of the App, and to clear some comments up even though the rates are approx $1 a month after the initial 3 month period, the money I’ve accumulated is still more than I would have saved without using this. It does take a while for the money to be debited and then settle but after the first few have gone through it’s a nice regular pattern.
Love logging into this friendly App and looking at how things are going, along with reading the newsletters, articles, rewards on offer and other interesting bits!
How would I improve it? possibly by linking my other accounts to it and debiting round-ups from those accounts instead of my main account... although not sure that would be possible?
Thanks Loved??

Dont Be Duped By Loved ,

Do Not Do Business with Loved

I am not one who typically leaves negative reviews of companies although I’ve received my share of bad service. But the treatment and service, I have received from Loved is as bad as I have ever received in any regard. I sought to move funds of a small amount to another firm believing based on Loved’s website and information I received from their customer service rep that there were no fees for such services. I later discovered that Loved deducted more than 90% of the funds I sought to transfer. After several calls and efforts to make contact, I was told that these deductions represented fees which they first represented went to the firm I moved money to. Loved later admitted this was not true. In addition to this misrepresentation, Loved offers zero transparency to their fees and processes and they do not follow the protocols they list on on their own website. Additionally, they include a phone number which is not even a sufficient voice mail service as it simply directs you to their misleading digital platforms. My matter is monetarily small but as a matter of principle I would leave less than 0 stars if I could. could. Since I cannot, my hope is that my experience will help some other family avoid the trouble and risk of such appalling service and practices as Loved.

Developer Response ,

Hi there

Sorry to hear of the difficulty you had in the past.

We have appropriately updated this information throughout our information The securities transfer fee is charged by our partner Apex Clearing, meanwhile we are a fee product just trying to help do the best for you and your kids' future. We would be happy to reimburse you for this fee if you would be so willing to contact - we'd really appreciate you getting in touch,

The Loved Team

Exavier Cain ,

Fantastic App!

I have been using this App for about 18 months and I’ve saved about $2000 so far. I chose the high risk strategy and sometimes my investment drops below what I have put in, but the amounts aren’t significant and I’m currently a few pounds ahead. The big advantage for me is the ability to save without even noticing. I have not noticed the round-up sums unless I look for them, and I certainly have not missed them. I love the projections of how my money will build up - it’s very motivational! No you cannot immediately transfer your money back to yourself but for me, that’s a plus. I have an ISA with my back which allows me to get instant cash and it’s too tempting, it certainly doesn’t grow like this one. My husband saved a few hundred very quickly and withdrew it without any problems - you just need to wait a few days. I find it reassuring to have this little nest egg quietly growing with zero effort on my part. Brilliant!

App Privacy

The developer, ELEVATED PRINCIPLES INC., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Financial Info
  • Contact Info
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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