Loved: Save & Invest for Teens 12+

Stocks, ETFs & Savings Goals


Designed for iPad

    • 4.4 • 1.3K Ratings
    • Free



Build your financial future early. Loved is for young people to invest, save, build wealth and good financial habits for the future. The earlier kids start investing and creating good habits, the more they can save in the long run, and be prepared financially for their future.

Our Loved custodial accounts let you invest no matter what your age or budget is. Kids get their own account to learn investing with real-world experience, track their saving goals and view their portfolio. Parents can be assured that they remain in control of moving money and managing trades: Kids request stock, while grown-ups approve.

With Loved you'll enjoy the benefits of:
- Investing in US companies and ETFs from as little as $1
- Building your team with family and friends, and invest together
- Sending & receiving stock as gifts through video messages
- Creating saving goals and put it on auto-pilot
- Becoming financially empowered


Starting your investing journey and learning finance is better done as a team effort. Invite your family and friends and stay connected with in-app video and chat messaging, sending stock as gifts, and test your knowledge together with learn & earn quizzes.


Instead of starting with thousands of dollars to invest, fractional shares means you get a slice of the action at a lower cost. You can purchase part of a stock, like Amazon or Google, regardless of its price, from as little as $1. You also don't have to worry about account fees or trade commissions - making it easier to begin your investing journey.


Kids start building their own investment portfolio, choosing from a range of investing themes, low-cost funds and US companies. The earlier they start investing in stocks, the more time they have for them to grow. Choose from investments like Innovate the Future, Learn from Buffett or Girls Conquering, or invest into companies like Apple, Facebook and Amazon.


Kids now get a head start on saving towards their future dreams. Whether its saving for college, a first car or home, create your goals, schedule weekly/fortnightly auto-investments and track them as your nest egg grows.


The first step towards financial empowerment begins with education early in life. By helping kids understand how to responsibly save and invest in companies and industries they care about, will teach them the financial literacy skills and confidence they need to be more successful later in life.


We use industry standard encryption so your information is safe and secure.


As an SEC Registered Investment Advisor Elevated Principles Inc. (“Loved”) has a legal duty to act in the interests of its clients. Individuals should consider their own investment objectives and the Loved fees. Loved utilizes brokerage services provided by Third Party Trade LLC., a member of FINRA & SIPC. Check the background of Apex Clearing on FINRA's BrokerCheck. Investments always hold inherent risk and past investment performance does not guarantee future performance. Understand any historical and expected returns, and projections, are hypothetical and may not reflect actual performance.

Loved is a registered trademark of Elevated Principles Inc. Other product and company names mentioned do not represent affiliation or endorsement by them. They may represent trademarks™ or registered® trademarks of their respective holders.

All questions, please contact

©Copyright 2021 Elevated Principles Inc.

What’s New

Version 1.0.210

We’ve got some news! Update the app and you'll hear the latest from Loved.

Ratings and Reviews

4.4 out of 5
1.3K Ratings

1.3K Ratings

Finesse Weigh ,

Love it! Love it! Love it!

After using this App for 6 months now I think it’s brilliant, and another way for me to save money effortlessly... it wasn’t what I was expecting initially as I thought the round-up amounts from purchases would be debited instantly instead of weekly but this doesn’t matter!
Interested to read what others think of the App, and to clear some comments up even though the rates are approx $1 a month after the initial 3 month period, the money I’ve accumulated is still more than I would have saved without using this. It does take a while for the money to be debited and then settle but after the first few have gone through it’s a nice regular pattern.
Love logging into this friendly App and looking at how things are going, along with reading the newsletters, articles, rewards on offer and other interesting bits!
How would I improve it? possibly by linking my other accounts to it and debiting round-ups from those accounts instead of my main account... although not sure that would be possible?
Thanks Loved??

Developer Response ,

Thanks for your great review! It is much appreciated by the entire team.

Reach us anytime at

Exavier Cain ,

Fantastic App!

I have been using this App for about 18 months and I’ve saved about $2000 so far. I chose the high risk strategy and sometimes my investment drops below what I have put in, but the amounts aren’t significant and I’m currently a few pounds ahead. The big advantage for me is the ability to save without even noticing. I have not noticed the round-up sums unless I look for them, and I certainly have not missed them. I love the projections of how my money will build up - it’s very motivational! No you cannot immediately transfer your money back to yourself but for me, that’s a plus. I have an ISA with my back which allows me to get instant cash and it’s too tempting, it certainly doesn’t grow like this one. My husband saved a few hundred very quickly and withdrew it without any problems - you just need to wait a few days. I find it reassuring to have this little nest egg quietly growing with zero effort on my part. Brilliant!

Developer Response ,

Thanks for your great review! It is much appreciated by the entire team.

Reach us anytime at

Dont Be Duped By Loved ,

Do Not Do Business with Loved

I am not one who typically leaves negative reviews of companies although I’ve received my share of bad service. But the treatment and service, I have received from Loved is as bad as I have ever received in any regard. I sought to move funds of a small amount to another firm believing based on Loved’s website and information I received from their customer service rep that there were no fees for such services. I later discovered that Loved deducted more than 90% of the funds I sought to transfer. After several calls and efforts to make contact, I was told that these deductions represented fees which they first represented went to the firm I moved money to. Loved later admitted this was not true. In addition to this misrepresentation, Loved offers zero transparency to their fees and processes and they do not follow the protocols they list on on their own website. Additionally, they include a phone number which is not even a sufficient voice mail service as it simply directs you to their misleading digital platforms. My matter is monetarily small but as a matter of principle I would leave less than 0 stars if I could. could. Since I cannot, my hope is that my experience will help some other family avoid the trouble and risk of such appalling service and practices as Loved.

Developer Response ,

Hi there

Sorry to hear of the difficulty you had in the past.

We have appropriately updated this information throughout our information The securities transfer fee is charged by our partner Apex Clearing, meanwhile we are a fee product just trying to help do the best for you and your kids' future. We would be happy to reimburse you for this fee if you would be so willing to contact - we'd really appreciate you getting in touch,

The Loved Team

App Privacy

The developer, ELEVATED PRINCIPLES INC., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Financial Info
  • Contact Info
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

You Might Also Like