Starting early helps you save more for your kid's future, unlocking new opportunities and learning about investing and financial topics. When a dollar is not spent, it's saved and a dollar today can be $10 tomorrow!

Our individual accounts let you invest for yourself, while a Loved custodial accounts lets you invest for anyone under 18, giving them a little nest egg for the future.

Loved offers you to
• Begin with as little as $1
• Invite friends & families and get free stocks
• Send and receive gifts
• Set financial goals
• Start banking with your loved card

It won't cost you a thing - completely free, no subscription, brokerage or commissions.

This means you get to buy as little as $5 of different stocks that you'd otherwise need a large amount of cash for, like Amazon, Google, Berkshire Hathaway and many others.

You can start by building a portfolio of kids' favorite companies, investing themes and low-cost funds that reflect their future. Make investments they relate to into things they love with their own portfolio that grows with them. Choose from investments like Innovate the Future, Learn from Buffett or Girls Conquering, or invest into companies like Apple, Facebook and Amazon.

Use Goals to create a special fund for something in the future - like a first car, travel or college fund - and invest automatically to achieve them. You can achieve it all with Loved.

Build kids' education for their financial wellness and security. Help them understand investing and about the companies, industries and success stories behind the investments. Give them a head start towards their dreams and ambitions for the future.

Encourage kids to do their chores, earn money and then invest this, and their allowance, into companies and industries for their future.

Utilizing industry standard encryption, Loved keeps your information safe and secure.

As an SEC Registered Investment Advisor Elevated Principles Inc. (“Loved”) has a legal duty to act in the interests of its clients. Individuals should consider their own investment objectives and the Loved fees. Loved utilizes brokerage services provided by Third Party Trade LLC., a member of FINRA & SIPC. Check the background of Third Party Trade LLC on FINRA's BrokerCheck. Investments always hold inherent risk and past investment performance does not guarantee future performance. Understand any historical and expected returns, and projections, are hypothetical and may not reflect actual performance.

Loved is a registered trademark of Elevated Principles Inc. Other product and company names mentioned do not represent affiliation or endorsement by them. They may represent trademarks™ or registered® trademarks of their respective holders.

All questions, please contact

©Copyright 2020 Elevated Principles Inc.

What’s New

Version 1.0.141

We've added a few new great things
• News on all our companies and funds
• Upgraded logos for each of our companies and funds

Ratings and Reviews

4.1 out of 5
268 Ratings

268 Ratings

Finesse Weigh ,

Love it! Love it! Love it!

After using this App for 6 months now I think it’s brilliant, and another way for me to save money effortlessly... it wasn’t what I was expecting initially as I thought the round-up amounts from purchases would be debited instantly instead of weekly but this doesn’t matter!
Interested to read what others think of the App, and to clear some comments up even though the rates are approx $1 a month after the initial 3 month period, the money I’ve accumulated is still more than I would have saved without using this. It does take a while for the money to be debited and then settle but after the first few have gone through it’s a nice regular pattern.
Love logging into this friendly App and looking at how things are going, along with reading the newsletters, articles, rewards on offer and other interesting bits!
How would I improve it? possibly by linking my other accounts to it and debiting round-ups from those accounts instead of my main account... although not sure that would be possible?
Thanks Loved??

Exavier Cain ,

Fantastic App!

I have been using this App for about 18 months and I’ve saved about $2000 so far. I chose the high risk strategy and sometimes my investment drops below what I have put in, but the amounts aren’t significant and I’m currently a few pounds ahead. The big advantage for me is the ability to save without even noticing. I have not noticed the round-up sums unless I look for them, and I certainly have not missed them. I love the projections of how my money will build up - it’s very motivational! No you cannot immediately transfer your money back to yourself but for me, that’s a plus. I have an ISA with my back which allows me to get instant cash and it’s too tempting, it certainly doesn’t grow like this one. My husband saved a few hundred very quickly and withdrew it without any problems - you just need to wait a few days. I find it reassuring to have this little nest egg quietly growing with zero effort on my part. Brilliant!

Christianna Haythorn ,

Really helpful saving app

Decided a few months ago that I wanted to start saving small amounts of change, and nervously downloaded the Loved app (I say nervously because I didn’t know too much about it). However, easily connected my account to my bank account, and whenever I spend money on my debit card it rounds it up to the nearest pound and the pennies get transferred across the following Wednesday to Loved. Since doing this I’ve saved $200 just from rounding up, and gained a return of 9 per cent - much higher than the savings accounts out there offering. With the stock market being so low due to covid, I can only imagine when the economies improve that stock prices will rise - so a very good time to invest in my opinion. I do wish the round up appears into money box instantly rather than the following week, but it’s done the trick and I am investing and making a return on my money! It’s made me want to save more!


69.7 MB

Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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