"I use Optimize every day. I am addicted.” - Phil Stutz, best-selling author of The Tools

Optimizers are smart, ambitious, and high-performing individuals. From best-selling authors and Fortune 100 senior executives to U.S. Navy SEAL Commanders and Olympic medal-/NCAA Championship-winning coaches, we help top performers optimize and actualize their potential.


If you enjoy the free content and want to go deeper, Members of Optimize get instant access to an ever-growing library of wisdom. Read, watch or listen from any device:

• +1's: 1-2 min videos delivered every single day giving you quick bursts of optimizing awesome.

• PhilosophersNotes: Imagine the best ideas from 600+ of the best optimal living books distilled into fun, inspiring and super practical summaries + 20-minute MP3s + 10-minute PNTVs. That’s PhilosophersNotes. (More wisdom in less time.)

• Optimal Living 101 Master Classes: 60-min long classes where Brian distills the best Big Ideas into fun, practical classes to help you optimize.

• Interviews: ~30 minute chats with some amazing teachers. Discover Big Ideas that shaped their lives + day-to-day practices they rock.


• "I include Optimize +1 as part of my morning 'Win in the Mind' routine to charge me up for the day's battles. If you’re serious about leading heroically, I recommend you use them too... Hooyah!" - Mark Divine, Retired U.S. Navy SEAL Commander, entrepreneur and best-selling author of Unbeatable Mind and The Way of the SEAL

• “The Notes, et al, are brilliant. I am a crazy reader, so getting into your Notes is like a trip to the sporting goods store when I was a kid.” - Dennis Mannion, President + CEO, Palace Sports & Entertainment and Detroit Pistons

• “The world's best value in personal development education!” - Michael Gelb, New York Times best-selling author of How to Think Like Leonardo da Vinci

• “PhilosophersNotes is an idea whose time has come. Starting from some of the world’s most important books, Brian’s masterful syntheses combine deep insights, humor, and practical applications in a manner ideally suited for our busy lives. I’m hooked!” - Randy Eisenman, Managing Partner, Satori Capital

The program is only 13 bucks per month, when paid annually. (Cancel anytime.) We've priced it low so money doesn't get in the way of you getting your wisdom on and optimizing your life.

Subscription details:

- You will be charged $95.99 per year or $12.99 per month for Optimize with Brian Johnson, OPTIMIZE Premium Membership and this subscription will be charged to your iTunes account upon confirmation of purchase.
- Your subscription will automatically renew every month/year (depending on your plan) unless cancelled
- You can cancel anytime within your iTunes Account Settings
- You must cancel at least 24 hours before the end of the current period.
- Your account will be charged for renewal within 24-hours prior to the end of the current period for either $95.99 per year or $12.99 per month
- All subscriptions may be managed by the user and auto-renewal can be turned off by going to your Account Settings in iTunes after purchase.

Join Optimize for life and get unlimited access forever for a one-time fee of $399.99. (We’ve been told this is the best investment our members have made. We love that. :))

Your Membership includes:
- Instant Access to 600+ PhilosophersNotes & 25+ Master Classes
- New +1's delivered daily (Video+MP3+Meditation+Worksheet)
- Bonus interviews + additional content every month

Download the app & start Optimizing today!

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Terms of Use:

What’s New

Version 3.11

This update features some minor bug patches.

We're actively working on the next wave of goodness and can't wait to share more soon. Here's to Optimizing one baby step & +1 at a time!! :)

Feel free to contact us: if you have any issues, feedback or ideas/feature requests.

High fives + let's do this!!
Brian + Team Optimize

Ratings and Reviews

4.9 out of 5
178 Ratings

178 Ratings

ChrisTucker72 ,

Great app for distilled wisdom for an optimized life

For the past several years, I’ve appreciated Brian Johnson’s incredible attitude, heroic spirit & ridiculously relentless production of distilled & synthesized wisdom & knowledge that is somehow related to becoming the best version of oneself. Depending upon your appetite for wisdom & spare time, you can listen or watch the very short daily “+1” wisdom nuggets/questions (1-3min), the medium length Philosopher Notes that summarize the key takeaways from one important book, and how they relate to the broader Optimize “canon.” If you have a bit more time & hunger, there are several classes that go deeper & wider into various Meta-Themes (E.g. Confidence 101, Energy 101, etc.), which connect the dots between a body of important thinkers, ranging widely across time & genre, from ancient philosophers, to cutting-edge neuroscience, and Harry Potter. I would never have the time to read this massive amount of original content, and am grateful that Brian and the Optimize team, have continued to delve deep into some of the most fecund Civilizational gold mines, and consistently deliver this precious “mettle” to my smart phone while I sleep, all for a monthly fee that’s cheaper than a movie ticket.

Developer Response ,

This is awesome! Thanks so much for your support! -Charlie & Team Optimize

Allensp ,

Life Changing

This App has changed my life. The amount of real life application that I have pulled away from this is truly amazing. Every morning I listen to Optimize +1. I then go directly to my journal and write down my thought on the topic, write down what I learned yesterday during the day and then write down what I am grateful for. This usually take 7-10 min while I eat my morning breakfast. This routine has changed my life by allowing me to write down and be in the present moment with my thoughts. If things are well I make sure to celebrate, if things are not good then I can admit that and look to work on what needs adjusting/changing. The number of book recommendations that I have gotten from Optimize is really awesome. This app has been a game changer for me! Thank you Brian and The Optimize Team!

Developer Response ,

Thank YOU! This is epic! Thanks so much for passing this along! -Charlie & Team Optimize

davitsp ,

Best investment of my life

I’ve been a subscriber for several years now - it’s worth every penny! The app is where I watch/listen to most of the content, and the devs are constantly updating, working towards making this the best experience for their users.
There is a TON of material on here, even for non-subscribers, and I have consumed over 80% at this point. So much is being released that I know I’ll never get to all of it - and even if I do, there’s plenty of great stuff to revisit.
If you’re in the fence about joining, just try it out for free, and if you find your life improving even a little, I think you’ll be ASTONISHED by their full offering.
I’ve invested in many educational programs and this is hands down the best investment of my life!!!

Developer Response ,

Epic review!

Big thanks! 🙏

- Zak | Team Optimize


Optimize Monthly Membership
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Optimize Enterprises, Public Benefit Corporation
93 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
In-App Purchases
  1. Optimize Monthly Membership $12.99
  2. Optimize Annual Membership $95.99
  3. Optimize Lifetime Membership $399.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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