Play with letters, sounds and words together with Alfie Atkins. Children love learning new things through play. This app, Play ABC, Alfie Atkins, stimulates children's language learning skills by clearly connecting the function and purpose of letters in an experimental, playful way.

Alfie has some extraordinary devices in his room: a letter tracer, a word machine and a puppet theatre. With the letter tracer, children will learn the appearance and sound of all letters and train their motor skills and muscle memory by drawing and tracing letters on the screen. Using Alfie's homemade word machine, children will spell new words using phonemes and letter tips. All new words are sent to the puppet theatre, where children use their creativity and imagination to tell fantastic stories. This playloop, with concrete results, has a motivational effect and helps children develop their language skills at their own pace.

Play ABC, Alfie Atkins is developed by language teachers and game designers. It was created and tested in collaboration with teachers and students of schools in Finland and Sweden. The app has been developed based on children's needs and does not feature points, time limits or other elements that could lead to failure or stress. Children will play and learn using the app on their own terms and at their own pace, in preschool, at school or at home.

Play and learn:
• The sounds, phonemes and names of letters
• How to trace letters
• How to spell around 100 different words
• How to read simple words
• Upper and lowercase letters
• Fine motor skills and eye-hand coordination
• The basics of literacy
• Creative storytelling

The app is available in 6 different languages, and the full version allows the creation of individual profiles for multiple children.

Please note that family sharing of in-app purchases aren't supported by Apple. So if you want to purchase the full version of the app and share it with family members please purchase the separate premium, full version, of the app available on the Appstore instead.

Gro Play is an alumnus and member of the trade organization Swedish EdTech Industry. Gro Play collaborates with Playful Learning Center, the University of Helsinki, in the development of game-based learning. Please send your suggestions and feedback to


What’s New

Version 1.6

Alfie friends! We've listened to your feedback and made the app even more fun and educational! In this update among other things we've added:
* new additional effects and encouraging feedback when tracing letters
* new additional backdrops and Alfie scenes to play with in the Theater

We've also fixed some bugs, made the app size about 20% smaller and made it look even better on iPhone X* screens.

A friendly reminder to pre-schools, schools and organisations: The Play ABC, Alfie Atkins full version is available as a premium app through the VPP for easier and more economic distribution to students and teachers.

Ratings and Reviews

4.4 out of 5
517 Ratings

517 Ratings

synielu ,

No sound

It would be great if not everything was locked and it had sound...

Developer Response ,

Hi, thanks for your feedback.

The app does indeed have sound. Please check the mute switch on the side of your iOS device.

Regarding the locked items, you unlock more parts of the game as you play it, so please go ahead and draw some letters and you'll unlock more areas of the game.

Update: please update to the latest version. In this version we’ve made sure the sound is enabled regardless of what your device’s mute button is set to.


Gro Play Digital AB
128.3 MB

Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.


English, Danish, Finnish, German, Norwegian Bokmål, Swedish

Age Rating
Rated 4+
© 2018 Gro Play
In-App Purchases
  1. Full version $6.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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