PRADAxPRADA 4+

Antonio Puig, S.A.

Designed for iPhone

    • 1.9 • 32 Ratings
    • Free

iPhone Screenshots

Description

Prada Parfums marks the launch of its La Femme Prada and L’Homme Prada fragrances with an interactive digital journey that transports users into a virtual reality world. Through a transitional series of scenes and experiences – each one offering glimpses into the narrative and aesthetic codes of La Femme Prada and L’Homme Prada – users themselves determine the path they wish to take toward a climactic reveal: the fragrances themselves.

Users are immersed in a three-dimensional space from which multiple experiences can be activated. The ensuing succession of textures, scenes, sounds and interactions evokes the multi-faceted nature of the fragrances:
- The olfactory ingredients
- The fragrance bottles and packaging
- Enigmatic appearances from the stars of Steven Meisel’s still and moving images campaign
- Actors Mia Goth, Mia Wasikowska, Dane DeHaan and Ansel Elgort.

Along the way, users experience a gradual opening of interconnected spaces, a shift from chiaroscuro to light and from monochromatic to kaleidoscopic, while reality, abstraction and surrealism are constantly merging. Surfaces reflect, elements levitate or rotate, checkerboard floors and ceilings invert, and volumes and scales morph into spectacular new realms. And only when users have travelled deep into the heart of the Prada world are the La Femme Prada and L’Homme Prada fragrances unveiled.

Combining fashion codes, beauty, architecture and decor, this unique virtual reality experience literally pushes the boundaries of the Prada world, mirroring the brand’s restless desire to explore new possibilities.

What’s New

Version 1.2.1

This app has been updated by Apple to display the Apple Watch app icon.

Localization fix

Ratings and Reviews

1.9 out of 5
32 Ratings

32 Ratings

HeavyDee ,

App never loads content

Like so many others say, the app never loads content. Pretty hard to believe that they would produce a waste of time like this. Avoid.

matiasgmg ,

The app doesn’t open it only shows the loading icon

I wait like 20 minutes and the app doesn’t work

smashorpass ,

Needs Update

App does not do anything other than show loading icon

App Privacy

The developer, Antonio Puig, S.A., has not provided details about its privacy practices and handling of data to Apple.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.

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