All The Latest Plans ! - Purple, Blue & Green.
So join other diet watchers in losing weight the affordable & flexible way!

See the Ultimate Food Value Diary difference !

Join other diet watchers in losing weight the affordable & flexible way!

See the Ultimate Food Value Diary difference !

> STEP 1: Get YOUR Weight Loss Plan: -> We have seven plans in the app including the latest purple, green and blue plans as well as old favourites , so you can pick what works for YOU.

> STEP 2: Track What You Eat: -> our app makes it easy to track your food throughout the day. Browse millions of foods including popular restaurant menus and use the scanner to instantly find millions of items.

> STEP 3: Lose Weight and Track your progress -> Track your weight and body measurements to see how far you have come on your journey.

Log foods, track weight loss and reach your diet goals with your personal food tracker and weight loss journey partner.

Not all weight loss journeys are the same, your weight loss program shouldn't be either.
With our seven plans including the latest purple, green and blue along with older plans we got you covered.

Choose healthy diet goals > Track meals > Lose weight!

We’ll help you stay on track with your weight loss journey thanks to our easy to use weight loss plans so you can enjoy weight loss that makes you look good and feel great!

Download today to track your food and kickstart your personal weight loss plan.

Check out of amazing features:
√ Food, Alcohol, Exercise & Daily goal calculators.
√ Barcode scanner > 3 million barcodes
√ Built in food & exercise databases with additional online Food & Restaurant with millions of food and restaurant items.
√ Pedometer support - Record your steps on your fitness band or smart watch and have the app automatically convert them to exercise earned within the app for all plans - syncs with Fitbit & Apple Health. (Premium)
√ Cloud data backup & restore with automatic backups and ability to copy data between devices. (Premium)
√ Online Dining Out Guide - 460+ searchable restaurants. (Premium)
√ Meal Maker allowing you to group items together as a meal with automatic portion calculation. (Premium)
√ Track healthy choices plus record your daily notes.
√ Weight loss tracking with graphs, target & milestones
√ Ability to track body measurements (Premium)
√ Ability to track days, weeks or months in advance for the planners amongst you. (Premium)
√ Value estimator - Calculate food values based on just the calorific value.

Premium plans
Green Clever Plan - A complete version of this plan which calculates based on Calories, Sugar, Sat. Fat & Protein with a large food value database, exercise & daily goal calculator - everything you need to succeed!

Blue Carry over Plan - Uses the same calculations as the clever plan but introduces over 210 FREE foods, a reduced daily goal and the ability to carry over any of your remaining daily goal into your weekly!

Purple Little Counting Plan - Uses the same calculations as the clever plan but introduces over 300 FREE foods, our easier plan yet!

Standard Plans
Based on 2010-2014 plans and calculate based upon Protein, Carbs, Fat & Fibre and has all the database, calculators, barcode scanner and daily goal setting you need to succeed.


Premium Subscription
Ultimate Food Value Diary is a one time fee to download & use. If you choose to upgrade to Premium you'll be billed $25.99 annually or $4.99 monthly depending on the package you choose, this is charged to your iTunes Account, which will automatically renew unless cancelled at least 24 hours before the end of the current period. Auto-renew can be turned off anytime by going to your Account Settings in iTunes after purchase. No cancellation of the current subscription is allowed during active subscription period.

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Contact us for help:

Privacy Policy / Terms of Use:

What’s New

Version 4.3.1

Improved database and barcode searching
Nutritional breakdown (Premium users)
iOS14 stability improvements & general fixes

Ratings and Reviews

4.7 out of 5
3.4K Ratings

3.4K Ratings

Aremoni ,

Great Program!

I have struggled with Smart Points since it came out and now have found myself binging again, which I thought I had conquered long ago. Smart Points is so restrictive that it sets off a binge in me for some reason. So grateful to have access to the old Points Plus program where I can eat what I want but yet still get my veggies and fruits in. You can still follow Smart Points on this program, but I prefer Points Plus. So glad to have a choice! Developers keep adding improvements which makes this program easy to use and a pleasure to work with. I highly recommend this program.

mjsteph2 ,

Do not buy the premium plan- waste of money

I was led to believe that by purchasing a premium plan I would be able to track Weight Watcher’s Freestyle points. Very few points match the actual Weight Watcher’s Freestyle points. I went back to Weight Watchers because this app is useless. I contacted Ultimate Food Diary and they said they do not claim to be a Weight Watchers tracking app. Then what are they??? Do not waste your money!!

*Update: The developer is stating that my review is not genuine. It is very genuine! The points on this app in no way align to Weight Watchers Freestyle program. It may work for others, but when every point counts toward weight loss success, this program can sabotage your weight loss plan. The meal planner is also not accurate. I asked for a partial refund for the app in October because I was out of the country for a month and did not use it after I purchased it. I went back to the Weight Watchers app and have had much better success.

**update: My reviews are not threats as suggested by the developer. I understand I cannot get a refund because I should have tried the app sooner, so that is my own fault. My reviews are to prevent others from making the same mistake I did. This is my only review. I feel the developer is harassing me now to avoid others from believing the truth. Others have left similar reviews. Please do read all reviews as the developer suggests. I should have read them before purchasing the premium upgrade.

Developer Response ,

You purchased app and subscription in August, asked for partial refund in late October as no longer using the app as you decided to use the Weight Watchers app instead and was told it wasn't possible to issue partial refunds. Made various threats to try to secure a refund that as developers we are unable to do on Apple's store. Final threat was to continually leave a bad review until we do, which they are are doing and keep updating. that is there choice but other customers should be aware this is not a genuine review it is just an attempt to secure a refund and should read other reviews.

StephieP33 ,

I absolutely love this app!

Thank you for giving me a way to continue to follow the old PointsPlus plan, which I had great success with in the past! The only thing I’m not in love with is that so many of the items I’ve scanned with the barcode scanner seem to be off. Almost without exception, one of more of the numbers will be off and I’ll have to change them, making the points values go up or down. I don’t know how almost every item can be off by that much. However, once the correct values are in my diary it doesn’t matter since I’m using the correct item values from then on.

App Privacy

The developer, Fenlander Software Solutions Ltd, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Usage Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Contact Info
  • User Content
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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