WWF Free Rivers puts an entire landscape in your hands. Through this immersive, augmented reality experience, you’ll discover a river that flows through the lives of people and wildlife, and how their homes depend on those flows. Dam the river to see what happens, and then try different options for sustainable development that keeps the river healthy and flowing. Collect stories of people and animals along the way!

• In-depth, educational storytelling experience for environmental science
• Stunning, animated, augmented reality model users can interact with and learn from
• Five distinct habitats based on real places: the Himalayan mountains, tropical jungles, African savannah, South American grasslands, and Southeast Asian deltas.
• Opportunity to get involved and help protect rivers, and the people and wildlife that depend on them
• An augmented reality map of the world’s rivers—and some of the biggest threats and opportunities they face.

What’s New

Version 1.3.1

This version includes:
• Additional bug fixes

Ratings and Reviews

3.5 out of 5
150 Ratings

150 Ratings

Cris Ahmad ,

Great concept but there’s a lot to do

First of all I’d like to make it clear to those who are complaining that this app is still one month old, means coming across bugs is expected. The idea is very good but the storytelling is very short. The major thing that needs to be fixed is camera stability; you can see that for yourselves, the map keeps moving even with the camera is sit still. Creatures are objects, nothing is moving except for a few animals but moving in the same place, that could be changed and would give a huge push towards the interactive environment. Also a cave system would be a nice addition since we can look under the ground, so maybe add some fossils or anything that could be found under the surface. And I guess everything could be enlarged a little bit, font included. There’s a lot more but it’s gonna be a hard job so I’ll wait for the next update to leave another review.
Thank you for wanting to share awareness in an enjoyable way.

Poke your belly ,

Some reviewers clearly don’t get it

Q: Why not make this an app that allows you to manipulate the screen with just your fingers alone?

A: Because then it wouldn’t have augmented reality.

Q: Why not make it so it doesn’t have to access your camera?

A: Because then it wouldn’t have augmented reality.

The biggest selling point of this app is that it allows you to try out AUGMENTED REALITY. If not for that feature, most people (including myself) would never have downloaded it. This is the first AR app I’ve ever used, and the chance to try out AR on my device is the reason I (and many others, no doubt) downloaded it. In the process, I learned a few things about dams and their impact on the environment. For the WWF, that’s a win. No, this is not an app you’re going to use for months and years. You’re going to explore it, maybe show it to some family and friends that haven’t seen AR before and then delete it when the newness if it all wears off. It’s sort of a proof-of-concept demo for AR that takes advantage of the relative newness of the technology to get a message across to people. Maybe in a year or so AR will be old hat for everyone and that window of opportunity will have closed for the WWF.

ObeyTheFist ,

Augmented something, but not reality

If augmented reality is just placing an object into space so you can see what’s behind it, this app does it very well. Sit on your couch and listen to the narrator and tap on the predefined interaction zones and it’s almost like you’re really in your grandma’s living room while she reads the encyclopedia entry on ecology to you and holds the book up so you can see the pictures.

Seriously though, if the “table” lands where you didn’t intend you are forced to sit through the narrative before the menu that allows you to reposition it is enabled. And even after you reposition it it only stays where it is if you don’t move around at all. It doesn’t seem to anchor itself to anything in reality. But as long as you don’t do it in a room with walls you will eventually be able to walk all the way around it.


World Wildlife Fund, Inc.
451.2 MB

Requires iOS 11.3 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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