Living Wine Labels 17+

Wine label AR experiences

Treasury Wine Estates

Designed for iPad

    • Free



Meet the Living Wine Labels app and watch as your favorite wines come to life through Augmented Reality.

Listen to history’s most interesting Rogues and Rebels share their stories behind the 19 Crimes, hear from the Doggfather himself, Snoop Dogg, and interact with John Boyle O’Reilly and the Warden.
Learn how to be a Gentleman with tips from Dr.Henry Lindeman.

Create your own Curly Tales and watch curly movies in the Squealing Pig cinema.
Explore the Barossa Valley and see why Wolf Blass is one of Australia’s most awarded winery.

Create your very own Lindeman’s artwork and share it with your friends and family.

Meet the Beringer Bros and fill in to be their personal photographer.

What’s New

Version 3.22

Bug fixes and improvements.

Ratings and Reviews

4.5 out of 5
549 Ratings

549 Ratings

jonny sings ,

But report?

Okay so I’ve downloaded the app and it’s all running smooth except as I try to put in my birth month it freezes as no keyboard pops up I thinks it’s due to an IOS 14 update but I could be mistaken. From the looks of it though the app looks like a great app and very good engagement on reviews thanks heaps.

Booooooooring ,

18 crimes Cabernet Sauvignon worked

Nice work but sometimes the labels wouldn’t work out of the 2 bottles 1 didn’t work but the one that did had us all amazed

Developer Response ,


Thanks for the feedback.

Given AR is an evolving technology it works differently on various devices and in different lighting, but we're always working on future improvements and bug fixes to aid the user's experience.

We will share your feedback with our team and hopefully identify the problem. We will have a new update in early December which we hope will improve your experience.


Living Wine Labels team

Anon10134 ,

Great concept but clunky execution

Wonderful idea to scan a bottle and read a story- but clunky execution. Very hard to find story behind 19 Crimes Jane Castings’ bottle. Info extremely hard to find.

Living label video was interesting but took ages to download. Video didn’t give much basic info about Jane Castings life/history at all.

Had a look at website for her story- again- not a direct link and had to search multiple pages in different sections of website to find info.

Need to improve execution- people just want to quickly scan the bottle and have the persons story come up. They don’t want to spend 15minutes finding it.

I would suggest polishing and improving the process because the concept is fantastic and worth continuing.

App Privacy

The developer, Treasury Wine Estates, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer's privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Location
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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