“We’d like to invite as many members of our Balmain Army as possible into our Balmain universe.” The Balmain App will rely on seamless streaming, clever plays on augmented reality and many other unexpected features to strengthen Rousteing and Balmain’s shared commitment to being as inclusive as possible. The Balmain App will be continually updated with new content, pushing each envelope and breaking every convention. Stay tuned.
- New UI.
- Adds interactive video "The Choice" with Cara Delevingne.
- Adds Spring 2019 Campaign video clips.
- Adds Mini-Game Match3.
- Updates AR experience to avoid image marker requirement.
Up to six family members will be able to use this app with Family Sharing enabled.