iPad Screenshots

Description

The Buyer Utility Map, developed by W. Chan Kim and Renée Mauborgne, is an analytic tool of Blue Ocean Strategy. It is designed to uncover hidden opportunities to create blue oceans of new market space and to test if your offering creates exceptional buyer utility. Here we introduce the Buyer Utility Map app, created by the INSEAD Blue Ocean Strategy Institute, for iPad.

What are you waiting for? Download the app to start creating your blue ocean and get a copy of the global bestseller Blue Ocean Strategy© by Kim & Mauborgne to learn more about the Buyer Utility Map and how it can help you.

What’s New

Version 1.1

User interface enhancements.

Information

Seller
INSEAD
Size
72.2 MB
Category
Business
Compatibility

Requires iOS 8.2 or later. Compatible with iPad.

Languages

English

Age Rating
Rated 4+
Copyright
© INSEAD
Price
Free

Supports

  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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