Cellr 17+

Imagine if every bottle of wine could tell you about itself, introduce you to the winemaker, give you a prize, show you exclusive content or enter you in a competition for more wine… with Cellr it can.

Cellr brings your next cellar door experience to the palm of your hand. Venture behind the label and into the bottle with each scan. Get to know the wines you drink and be taken behind the scenes of your favourite wineries, from anywhere in the world.

For each connected wine bottle you scan, you can engage directly with the producer to enjoy unique experiences such as:

· Instant wins
· Exclusive video content
· Competitions
· Discount codes
· Messages from the winemakers
· Virtual tasting bookings
· Augmented reality
· Tasting notes
· Direct links to social media
· Food pairing recommendations
And more…

Unprecedented Consumer Protection
Authenticate every connected bottle of wine through the Cellr app, so you know that what you are drinking is the real deal.

Branded content that enhances your experience
Let the winery talk to you directly from the bottle. Tap your phone on a connected label and immerse yourself in a custom journey brought to you by the winery.

Brand engagement
Get involved in custom promotions and real-time content experiences like never before.

24/7 Sommelier
Become an expert on the wines you drink. Let the wine producers take you on a tasting experience with the Cellr app as your personal sommelier. Whether you're looking for tasting notes, technical details about the vineyards terroir or looking for the right food to pair, Cellr has all you could need to know in one place.