I've used this app when at the shops to pick the better choice between two products, or to help friends see why certain additives are so bad for them.

The Chemeleon is now a part of our weekly shopping ritual. It is quick and easy to use - I don't need to wade through paragraphs of text to know if something is good or bad, the colour coding is effective and I can make a judgement at a glance. However, if I do want more information it is concise and well formatted. Many similar apps seem scientific and cold, but my favourite thing about the Chemeleon is that it is neither of these things. The character is cute and a clever twist for the apps design, this I think would make it great for kids who are shopping with their parents, let them type in the numbers and tell you whether the chemeleon is happy or concerned, keeping them occupied and helping to teach them about the foods they eat.overall great App, will be recommending!

This great little app was exactly what I was looking for. I'm not a super eco person but I do take an interest in what's in my food, especially now I have a little one. This app is super easy to use when you're at the shops and a real eye opener. The colour coding means it's really easy to identify the bad ones (red is bad, green is good, orange is a better choice) and all the supplementary information is easy to understand and retain. Highly recommended for anyone who wants to know what's really in their food.

After using some of the other food ingredient apps, I decided to try this one. It is so simple to use and my daughter now loves to sit in the shopping trolley with my phone checking if the ingredients are safe, or if we should try and avoid them.