LEGO® Life: kid-safe community 4+

Social Media and Kids Videos


    • 4.5 • 2.9K Ratings
    • Free


LEGO® Life is a safe, creative, social media and educational app designed for kids. Your child can share their creations in the fully moderated community, get inspired and engage with other young LEGO creators using emoticons and moderated text comments in an entirely free, educational and safe social media platform for kids. A creative app nurturing kids’ education with awesome LEGO building ideas and decorating challenges, LEGO Life is the ultimate companion for keen LEGO creators, packed with fun and fueled by kids’ imaginations.

With the creative LEGO Life app, kids can:
- Build themselves using the LEGO Minifigure Avatar maker and customise their profile with a safe, anonymous nickname
- Bring their Avatar to life with an augmented reality feature on compatible phones
- Safely upload and share photos of their creations in the LEGO Life community with a one-time account verification by a parent
- Use emoticons and text stickers to chat with other young LEGO creators in the community
- Discover building tips and hacks for Lego makers — learn to use LEGO bricks in brand new ways
- Take on exciting LEGO maker and education challenges with building and decorating activities
- Find awesome videos safe for kids featuring LEGO Harry Potter™, LEGO Star Wars™, LEGO NINJAGO, LEGO Friends, LEGO Minecraft™, LEGO Technic, LEGO City and more!
- Friend their favourite LEGO characters, including LEGO Batman, Anna and Elsa from LEGO Disney Frozen or the LEGO Friends, and follow their posts.

Safe social media space for kids to share:
- A creative, educational, safety app for kids to have a completely anonymous profile and create their own LEGO minifigure using the Avatar maker
- Verify your child’s account to control the actions they can perform and unlock the full LEGO Life education experience for your child, including features where they can share multiple pictures or comment with text on LEGO posts
- Account verification is quick, easy and is required once
- All uploads are fully moderated before being approved to ensure we only allow text comments and videos safe for kids
- Captain Safety, our digital safety mascot, makes sure the app is safe for kids as he guides young Lego creators through their positive, educational, social media experience

Important information:
- The app is FREE and there are no adverts. In-app purchases or third-party advertising
LEGO marketing content and information is served in hope of inspiring children’s education through creative play
- All uploads are fully moderated before being shared to ensure we only allow text comments and videos safe for kids - those revealing personal information or containing unsuitable material are rejected
- Verified Parental Consent requires a one-time ID document, credit or debit card review to ensure the person verifying is an adult. Verification is totally FREE of charge. Your ID or card details will not be stored anywhere on our systems

- It is possible to verify using the most common international credit and debit cards, passport, driver’s licence and ID cards
- As part of the LEGO Account sign-up, we collect the following information from you and your child:

o The country in which you live
o Your email address
o Date of birth

We use your personal information to manage your account and review anonymised data to ensure safety for kids inside the app. This lets us provide a safe, contextualised LEGO building, social media and education experience for kids. You can learn more here: and here:
- For app support, please contact LEGO Customer Service:
- The list of compatible devices for the augmented reality avatar feature can be found at

LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2022 The LEGO Group.

What’s New

Version 2022.4

We’ve made the LEGO Life experience even more awesome. How? Well, we fixed some pesky bugs and improved performance in the app. Now you can have even MORE fun with it!

Ratings and Reviews

4.5 out of 5
2.9K Ratings

2.9K Ratings

Editors' Notes

What we love most about LEGO is building something cool with just our imaginations and a bunch of plastic—or even virtual—bricks. The second best thing? Showing off those creations. LEGO Life envelops us and our kids in a safe, friendly network of like-minded fans. It’s a great place to share photos, get ideas, and learn about the latest LEGO goodies. Not to brag, but our ninjas-vs.-astronauts diorama has gotten a lot of likes.

Iskei ,

Nice app but big problem

So, I really think the app is cool, nice system, fun and time passing but there is a huge problem for me that makes a dent on those. When I try to upload a photo, it says you guys have to take a "quick" check to see if it's safe to post. And I think that idea okay like if your posting bad stuff but it takes more than 2 hours for you to check and it's still not uploading! Why can other people upload but I can't? I'm not even posting my face, other people or even my clothes and it's NEVER approving!!! So I hope the developers read this and try to fix the issue. Other than that it's great

Developer Response ,

LEGO® Life moderators manually check and approve each post and comment to make sure nothing inappropriate appears in the app. ✅ If a post is rejected, you’ll receive a notification with the reason for rejection. 📨 Please check the picture, title, and description before you try again. 🔍 -Morgan, LEGO® Customer Service

Evelin Kaur Birring ,

Definitely recommended! Fun and inspiring for kids of all ages

A great game like Facebook or other social media but for kids! I’m loving this creation me and my brother have made an account just a couple of weeks ago, my brothers 6 I’m 11. the downfall of this game would be the nicknames you see my brother loves the nicknames and goofing around, but people around my age 10-14 wouldn’t really like it but I have seen a lot of comments mentioning this issue I’m not saying change the nicknames to more serious ones because younger kids wouldn’t like that I’m saying maybe you guys should give two options when signing up get a random,silly and funny nickname and a second option where you can type your own I really would appreciate if you solved this issue then it would be rated 4 stars the other thing is there isn’t really much to do if you could kindly add more fun enjoyable LEGO activities it would be Very entertaining and would be rated 5 stars other then that it is a great game recommend for kids of all ages! Also I have recently been having trouble signing up

Developer Response ,

Hi there! Thank you for your feedback. We're glad to hear you and your brother are enjoying the app so much. I can imagine that when you're a bit older, you don't like the auto-generated names. We use them since this way all usernames don't need to be approved or moderated. We value the opinion of our LEGO fans a lot, that's why I'm passing yours on to the relevant teams. Thank you and kind regards, Sybe.

App Privacy

The developer, LEGO, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer's privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • User Content
  • Identifiers

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Usage Data

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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