Marketing & Media Calculator 4+

Marketing Calculations

Peth Pty Ltd

Designed for iPad

    • 5.0 • 6 Ratings
    • Free
    • Offers In-App Purchases

Screenshots

Description

Media Calculator is an easy-to-use application packed full of calculations that are used daily by media and marketing professionals. From seasoned professionals to those just starting out, Media Calculator will save you time. Best of all, there are no ads ever! Try Media Calculator for free with the industry-standard CPM Calculator and unlock all features with a subscription or one-time in-app lifetime purchase.

### FEATURES
- Cost Per Thousand Calculator (CPM Calculator)
- Supports iPad & iPhone
- Ad-Free
- Light & Dark Mode Support

### PREMIUM FEATURES (Requires Subscription)
- Cost Per Action Calculator (CPA Calculator)
- Cost Per Click Calculator (CPC Calculator)
- Cost Per TARP Calculator (CPT Calculator)
- Cost Per View Calculator (CPV Calculator)
- Cost Per Viewable Cost Per Thousand Calculator (vCPM Calculator)
- Return in Ad Spend (ROAS)
- Paid Search Available Impressions Calculator
- Average Revenue Per User
- Bounce Rate
- Churn Rate
- Clicks To Conversions
- Conversion Rate
- Cost Per Completed View
- Cost Per Lead
- Customer Acquisition Cost
- Customer Lifetime Value
- Effective Cost Per Thousand
- Engagement Rate
- Frequency
- Gross Rating Point
- Impressions to Clicks
- Return on Investment
- Video Completion Rate
- Viewability Rate

### NO ADS EVER
We believe that the best possible app experience is one without ads. This is why we are committed to having no ads in Media Calculator ever. If you like the app, please subscribe or buy a lifetime subscription.

### SUPPORT
If you have any feedback or require support, we would love to hear from you! We offer free tech support; you can email Support@mediacalculator.app or phone support via appointment - please reach out via email to book.

If Media Calculator helps you, we would very much appreciate an App Store review. Your review will help other people find Media Calculator.

Subscription Terms of Service: https://mediacalculator.app/legal/terms/

Proudly made in Brisbane, Australia

What’s New

Version 3.0

We are excited to announce the latest update for Media Calculator! This version brings a plethora of new features and enhancements to streamline your media calculations.

New Features/Calculations:
- Calculation Descriptions: Now get detailed explanations for each calculation to better understand your metrics.
- Formatted Calculation Equations: Equations are now displayed in a clearer, more organised format to enhance readability.

Introducing New Calculations:
- Average Revenue Per User: Calculate the average revenue generated per user.
- Bounce Rate: Measure the percentage of visitors who navigate away after viewing only one page.
- Churn Rate: Track the rate at which customers stop using your service over a given period.
- Clicks To Conversions: Determine the effectiveness of clicks turning into conversions.
- Conversion Rate: Calculate the rate at which visitors take a desired action.
- Cost Per Completed View: Measure the cost associated with each completed video view.
- Cost Per Lead: Track the cost-effectiveness of generating new leads.
- Customer Acquisition Cost: Determine how much it costs to acquire a new customer.
- Customer Lifetime Value: Estimate the total revenue expected from a single customer account.
- Effective Cost Per Thousand: Measure the cost per thousand views accounting for performance.
- Engagement Rate: Calculate the level of engagement from users.
- Frequency: Track the average number of times an ad is shown to a user.
- Gross Rating Point: Measure the total number of targeted ad exposures.
- Impressions to Clicks: Determine the ratio of how often an ad is clicked compared to impressions.
- Return on Investment: Calculate the return on investment for your media spending.
- Video Completion Rate: Measure the rate at which viewers watch videos to completion.
- Viewability Rate: Track the percentage of ads that are actually viewable by users.

Other Changes:
- Removed support for iOS 15: Please update to iOS 16 or later to continue enjoying the latest features and improvements.

Thank you for using Media Calculator! We are committed to providing the best tools to optimise your media strategies. If you have any feedback or suggestions, please let us know. Happy calculating!

Ratings and Reviews

5.0 out of 5
6 Ratings

6 Ratings

mediaprofessional-7 ,

Actionable & Simple

Perfect on the go tool for media professionals. Ease, simplicity and speed. Perfect for running late to meetings or in the head of negotiations. Strongly recommend.

Developer Response ,

Thank you for taking to time to leave a review for Media Calculator. We are so glad you love the app!!

_SJ_ ,

Simple and effective.

Recently used this app. Quite impressed. Simple and effective.

Developer Response ,

Thank you for taking to time to leave a review for Media Calculator. We are so glad you love the app!!

App Privacy

The developer, Peth Pty Ltd, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Purchases
  • Identifiers
  • Usage Data

Privacy practices may vary based on, for example, the features you use or your age. Learn More

Supports

  • Family Sharing

    Some in‑app purchases, including subscriptions, may be shareable with your family group when Family Sharing is enabled.

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