‘Thanks babe, it’s Missguided’- What you will be saying all weekend when your order arrives. If you don't know us already, we're the global fashion brand that never sits still. We create trend-led clothing for fashionable and empowered women.

Tap ‘download’ on our free app for cool affordable clothes at your fingertips. We tell it straight with actually useful style advice and the hottest designs inspired by everything in your world; social media, street style, celebs and culture. We're not just fast fashion, we're rapid fashion - with 100s of styles arriving every week, we deliver the freshest looks in the quickest time. Discover our latest celebrity collaborations, exclusive clothing collections and this season’s hottest trends. Find your perfect pair of jeans, the ultimate holiday wardrobe and luxury loungewear all in one place. Also did you know, we also have a huge beauty and makeup range available to buy on the app. Browse your favourite brand and pick up a set of eyelashes or a bottle of fake tan to add the finishing touch to your look.

Download the app to shop the entire Missguided range from the palm of your hand.
Features include:
- Daily new arrivals at your fingertips
- Access to every single piece on the Missguided site; shoes, dresses, party dresses, tops, jumpsuits, swimwear, beauty - you name it
- Our handy wishlist, so you can save all of your favourite clothes to buy later
- Exclusive app stories to shop influencer style and see the newest collections
- Push notifications with first access to deals and discounts
- Swipe to hype your favourite looks (think fashion Tinder!)
- Super quick and easy checkout
-Apple Pay, buy now & pay later with Klarna
- Click & collect ordering
- In-app country switcher

What you waiting for? Time to level up your wardrobe.

What’s New

Version 18.0.8

Thanks for using the Missguided App! This version includes displaying and charging US Sales Tax in line with US regulation. US Sales tax is determined by the product type, cost and shipping location.

Ratings and Reviews

4.3 out of 5
399 Ratings

399 Ratings

Lilac-Summer ,

Just love this store

Great clothes, easy to use app and fast delivery to Australia!

Caddleskitten ,


While the store has millions of clothes in millions of colours, I’m disappointed that there isn’t an option for AU$. It’s either US$ or GB£. Neither of which are great for Aussies as every time I find something I like, I have to go out of the app and convert the currency to AU$. Disappointed that such an inclusive brand can’t seem to include one of the most prominent countries in the world in their app.

Jelena05 ,

dissapointed that it has no australian option

i prefer just shopping online when coming to missguided which is annoying because you have to log in every time, really wished it had an option for $AUD. besides than that the app had no other flaws

App Privacy

The developer, Missguided LTD, indicated that the app's privacy practices may include handling of data as described below. For more information, see the developer's privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Contact Info
  • Identifiers

Data Linked to You

The following data may be collected and linked to your identity:

  • Financial Info
  • Contact Info

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Purchases
  • Location
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


Missguided Limited
75.8 MB

Requires iOS 12.0 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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