Brandefy: Affordable Beauty 12+

Working on your skincare routine on a budget? No problem. Our free app makes it easy to compare affordable products to your favorite prestige brand makeup & skincare buys so you can decide whether you want to switch to save or stick with the cult favorite. See swatches in the app done by makeup & skincare geeks. They compare products with the kind of vim and vigor someone might save for a triathlon… or a Netflix marathon (we don’t judge).

Our community of dermatologists, estheticians and makeup/skincare experts compare products side-by-side and share real results on things like color, wear time, and more. Give us all the makeup reviews, please! We also report on ingredients and share labeled swatch photos so you can see the products in action. Wondering what the best clean makeup is for your virtual date on Friday? Ask everyone in our Community section. Or check out our “Clean Beauty Faves” section for our favorite clean skincare and makeup.

We’re here to help you discover new products while you shop. Take your pricey routine and search for affordable equivalents by companies like The Ordinary, Milani, Acure, The Inkey List, Versed, and CeraVe. We do it by pulling makeup and skincare products from trending brands like Tatcha, Sunday Riley, Too Faced, Tarte, Drunk Elephant, and Glossier and put them to the test against rumored dupes (and you don’t have to keep these rumors hush, hush).

Join our community and have some fun discovering new makeup, skincare, and ways to save. We’re female-founded and on a mission to help you find the best products for your makeup & skincare budget!