This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
In the activity, kids meet Co-Co Crunch, a popular cereal who needs help designing a new website. Players help to create the website by selecting a series of special features. After each feature is selected, Co-Co explains how marketers use the feature to improve the popularity of the site and foster brand loyalty. Co-Co’s AdverSmarts helps kids recognize these virtual playgrounds for what they really are - prolonged and interactive commercials.
Ratings and Reviews
Co-Co's Adversmarts for kids
This is a great app to get kids thinking about what makes them want to buy certain products. A great tool for parents and teachers to explain the magic of advertising to young kids.
Up to six family members will be able to use this app with Family Sharing enabled.