Optimize Coach - Class V is starting soon!

"I use Optimize every day. I am addicted.” - Phil Stutz, best-selling author of The Tools

Optimizers are smart, ambitious, and high-performing individuals. From best-selling authors and Fortune 100 senior executives to U.S. Navy SEAL Commanders and Olympic medal-/NCAA Championship-winning coaches, we help top performers optimize and actualize their potential.


If you enjoy the free content and want to go deeper, Members of Optimize get instant access to an ever-growing library of wisdom. Read, watch or listen from any device:

• +1's: 1-2 min videos delivered every single day giving you quick bursts of optimizing awesome.

• PhilosophersNotes: Imagine the best ideas from 600+ of the best optimal living books distilled into fun, inspiring and super practical summaries + 20-minute MP3s + 10-minute PNTVs. That’s PhilosophersNotes. (More wisdom in less time.)

• Optimal Living 101 Master Classes: 60-min long classes where Brian distills the best Big Ideas into fun, practical classes to help you optimize.

• Interviews: ~30 minute chats with some amazing teachers. Discover Big Ideas that shaped their lives + day-to-day practices they rock.


• "I include Optimize +1 as part of my morning 'Win in the Mind' routine to charge me up for the day's battles. If you’re serious about leading heroically, I recommend you use them too... Hooyah!" - Mark Divine, Retired U.S. Navy SEAL Commander, entrepreneur and best-selling author of Unbeatable Mind and The Way of the SEAL

• “The Notes, et al, are brilliant. I am a crazy reader, so getting into your Notes is like a trip to the sporting goods store when I was a kid.” - Dennis Mannion, President + CEO, Palace Sports & Entertainment and Detroit Pistons

• “The world's best value in personal development education!” - Michael Gelb, New York Times best-selling author of How to Think Like Leonardo da Vinci

• “PhilosophersNotes is an idea whose time has come. Starting from some of the world’s most important books, Brian’s masterful syntheses combine deep insights, humor, and practical applications in a manner ideally suited for our busy lives. I’m hooked!” - Randy Eisenman, Managing Partner, Satori Capital

The program is only 13 bucks per month, when paid annually. (Cancel anytime.) We've priced it low so money doesn't get in the way of you getting your wisdom on and optimizing your life.

Subscription details:

- You will be charged $95.99 per year or $12.99 per month for Optimize with Brian Johnson, OPTIMIZE Premium Membership and this subscription will be charged to your iTunes account upon confirmation of purchase.
- Your subscription will automatically renew every month/year (depending on your plan) unless cancelled
- You can cancel anytime within your iTunes Account Settings
- You must cancel at least 24 hours before the end of the current period.
- Your account will be charged for renewal within 24-hours prior to the end of the current period for either $95.99 per year or $12.99 per month
- All subscriptions may be managed by the user and auto-renewal can be turned off by going to your Account Settings in iTunes after purchase.

Join Optimize for life and get unlimited access forever for a one-time fee of $399.99. (We’ve been told this is the best investment our members have made. We love that. :))

Your Membership includes:
- Instant Access to 600+ PhilosophersNotes & 25+ Master Classes
- New +1's delivered daily (Video+MP3+Meditation+Worksheet)
- Bonus interviews + additional content every month

Download the app & start Optimizing today!

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What’s New

Version 3.35

Optimize Coach - Class V is starting soon! This version brings in Class V.

We're actively working on the next wave of goodness and can't wait to share more soon. Here's to Optimizing one baby step at a time!! :)

Contact us via if you have any issues, feedback or ideas/feature requests.

High fives + let's do this!!
Team Optimize

Ratings and Reviews

4.8 out of 5
33 Ratings

33 Ratings

TechnoDesert ,

DEYSYWD-A great example of Brian’s work.

Do What You Say You Will Do (DWYSYWD).
This app does what Brian says it will—that’s who he is and an example of the integrity of Optimize. The easy access to content and the content itself provide knowledge and support I didn’t even know I needed. A torch and a toolkit to take on the path of my Hero’s Journey!

Developer Response ,

We are thrilled to be able to help equip you on your Hero's Journey. If there is anything more we can do, please let us know! -Charlie & Team Optimize

2done! ,

Makes learning + improving easy to do on the go!

Love the is app, it’s an endless resource of incredible wisdom to easily tap into anytime, whether I have 2 min, 20 min or an hour!

Developer Response ,

Thank you so much for your support & kind words! Keep up the awesome work! -Charlie & Team Optimize

bebethhanson ,

The App that everyone should have

The Optimize App is my learning and expanding app. If you're looking to get better in your life and gain wisdom that will help you propel to your highest good, I highly recommend you get this App. Brian and his team are amazing people with the heart to serve for the good of humanity.

Developer Response ,

You are so awesome! Thank you for your kind words! Keep up the awesome work on your Hero's Journey! -Charlie & Team Optimize


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App Privacy

The developer, Optimize Enterprises, Public Benefit Corporation, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer's privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Contact Info
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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