Your Strategy Needs a Strategy is a hands on learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and execute the right approach to strategy. Using the simplest of businesses - selling lemonade, players must adapt their strategic approach to the various business environments of New York City's five boroughs. Based on the insights of the book Your Strategy Needs a Strategy (Harvard Business Press 2015), this app brings to life the different strategic approaches necessary to survive and thrive in today's dynamic and diverse business environments.

Key features:
- 5 different boroughs representing 5 fundamental strategic environments: classical, adaptive, visionary, shaping, renewal.
- In total, 15 levels of gameplay against an increasingly challenging and strategically adept, computer opponent named after BCG's founder Bruce D. Henderson
- A Sandbox level where you can choose your prefered environment and level of difficulty
- In-game tips and post-game debriefs connect the gameplay to both theory and strategy in the real world
- Interactive Learn More section that provides background on the strategic concepts underlying each environment and approach to strategy
- Sample content from the book Your Strategy Needs a Strategy (Harvard Business Press 2015)
- Direct links to further materials and videos, such as a TED talk (
- Extended seminar version of game available as part of BCG's broader strategy offering. Please reach out to the BCG Henderson Institute at for more information.


Version 2.8

- small improvements

Bewertungen und Rezensionen

5,0 von 5
3 Bewertungen

3 Bewertungen

AlexGrlach ,

Excellent game to experience strategy

The authors have done a great job modelling various worlds for the player to test drive different strategic approaches. Warning -- this is a true biz game, don't expect Angry Birds!


Der Entwickler, The Boston Consulting Group, hat Apple keine Details über die eigenen Datenschutzrichtlinien und den Umgang mit Daten bereitgestellt. Weitere Informationen findest du in den Datenschutzrichtlinien des Entwicklers.

Keine Details angegeben

Der Entwickler muss bei der Übermittlung seiner nächsten App-Aktualisierung Angaben zum Datenschutz machen.


  • Familienfreigabe

    Wenn die Familienfreigabe aktiviert ist, können bis zu sechs Familienmitglieder diese App verwenden.

Mehr von diesem Entwickler

Das gefällt dir vielleicht auch