Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to

What’s New

Version 20.11.2

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!

This release contains a fix that improve the app stability.

Ratings and Reviews

4.6 out of 5
49.4K Ratings

49.4K Ratings

Pink 130455 ,

Tynde bomulds kjoler

Jeres tynde bomulds kjoler har jeg brugt i over 10 år. Det er en fantastisk kvalitet og super varme om vinteren som underkjole.

Så 10/10 få både komfort og kvalitet.

Fløde ,

Virker aldrig efter opdatering

Hver gang der kommer en ny opdatering til app'en, går det galt. Når jeg forsøger at åbne den, får jeg af vide at jeg skal opdatere den, selvom jeg lige har gjort det, og hvis jeg forsøger at gøre det igen, har jeg kun muligheden for at åbne, hvilket leder mig tilbage til app'en, der vil have mig til at opdatere.
Samme historie hver gang...

Nanna1985 ,

Virker ikke

Det var en god app så længe den virkede, nu kan jeg ikke se hverken h og m på app eller nettet fra min telefon. 😨😢 rimelig træls her i ønskelistetid.


H & M Hennes & Mauritz AB
135.7 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad and iPod touch.


English, Bulgarian, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian Nynorsk, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Traditional Chinese, Turkish

Age Rating


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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