Noom: Healthy Weight Loss Plan 12+

Lovely interface/UI - terrible communication

The app requires a lot of attention and time, of which I havn’t had any since I started my trial.

Now all of the sudden I’ve been charged 39,50€ without even trying out the app yet.
This is simply not right in my opinion.

I’m very disappointed in the lack pf communication from NOOM and the warning before this relatively large charge from my card. I love the app and the UI from the 20 minutes I’ve used it, but after this I can’t recommend it, nor will I continue to use it.

Developer Response ,

Oh no! We’re so sorry to hear you’ve run into this issue. Please send your specific request and account details to ASreviews@noom.com. Our team would love to help.

Don’t bother if you’re outside the US

This was the biggest waste of my time. I live in Denmark. Noom was showing up in my Instagram ads every 13 seconds. Given that my location is clearly set to Denmark (both on IG and in the App Store), I assumed that they were set up to support me.

1) It was in English. I speak English but it’s ridiculous to market globally but not offer language support.

2) the food barcode database was US-only. I scanned yoghurt. Not found. Spaghetti. Not found. A loaf of bread. Not found. When I tried to enter it manually, taking the time to put in all the info (kcal, fat, protein, etc) - the food didn’t even register in my color list! What was the point, then? Shouldn’t the system at least be smart enough to say hmm, high cal, high fat = clearly red (or similar).

3) Worst of all was that when I tried to explain this and ask for it to be fixed (using another app that is US based but has global barcodes as an example they this is 100% possible), they blew me off with a “thank you for your feedback blah blah”. Never mind that the key function of Noom (using the colors to reinforce healthy eating) DID NOT WORK for me due to their bad database. Did I want to buy a meal plan, though?

The customer service was ridiculous. It took me threatening to report them for false advertising and misleading business practices to get a refund. At no point did they just simply acknowledge that they a) should not be selling a US focused product abroad or b) simply update the database. They flatly refused to care about customers that are not in the US, but super happy to take subscription fees from global customers.

It’s a scam, and I warn everyone off it. I also suggest that for weight loss, you don’t need Noom. Get a scale, count calories and use common sense. You don’t need the app to give you condescending quizzes to understand that stress eating isn’t healthy. Save your money!

Requires a good amount of attention

Noom gives a fun and motivating impression when kicking off the app. I cancelled my subscription after the 10th day throughout my trial, since the app does require a good amount of your time. The food logging is not compatible to the Danish food brands yet and the catalogue is somewhat limited compared to Lifesum. I also felt the goal specialist lacked pragmatic approach to my goals.