Use the app to explore the new collections, timeless classics, and denim universe of the fashion brand ONLY - and stay on top of all the latest trends in women's wear!

Find your favourite jeans, on-trend fashion items, essential basics, and style inspiration in our dynamic and young fashion app environment.

Our app has everything a true fashionista could wish for:

- Discover all the new arrivals you need to always be up to date with the hottest new fashion trends.

- Be inspired by our extensive denim universe with inspiration and insights about our all-time favourite fabric.

- Fall in love with our skinny, wide, cropped, high-waist and regular-fit jeans - we have a large selection of the most popular and trendy denim styles available at all times.

- Find style inspiration and trend pages to make your style upgrade easy and accessible.

- Shop our seasonal must-haves right on time when the weather is changing and stay on-trend and ready for anything also through the transitional seasons.

- Use our convenient and manageable wish list function to save all your fashion favourites in one place.

- Never miss a great offer! Get notifications about campaigns and sales, enjoy special discounts, and stay updated to ensure that you always shop your favourites at the best price.

- Shop conveniently anywhere and at any time, and enjoy our easy ordering function, secure payment and fast delivery options.


ONLY is an international fashion brand for young women. Today, we are one of the leading denim brands in Europe. At ONLY we have turned our know-how and in-depth experience into success across retail, wholesale and online business and our products are sold in more than 4500 stores worldwide.

The ONLY girl always looks amazing, but in an effortless way! Fashion is her passion – a creative space where she can experiment with different attitudes and looks. She’s not defined by a certain style, but by her playful attitude, refreshing take on life and fashion, and by her love for denim.

In this app you'll find all your favourites from ONLY along with a range of styles from our sub-brands:


With a strong combination of training and leisure, ONLY PLAY completes an enjoyable workout. In each collection, feminine details, supreme functionality, and great quality materials are combined in a powerful mix of the latest fashion and sportswear trends. Fun and feminine, movement and engagement; these are the essential key words for the ONLY PLAY identity. Our creative, playful mindset leaves you with endless combinations for styling your training at a great price.


ONLY CARMAKOMA designs and produces fashion forward collections for the curvy, trend conscious young woman, available in sizes 42-54. The signature style is a mix of rebellious denim, rock chic glam, feminine sweetness, and sexy details.


KIDS ONLY is a kids' fashion brand for the little fashionista who naturally stands out from the crowd with her on-trend outfit and cool attitude. KIDS ONLY is everything you love about ONLY just scaled down to sizes 104-164. It’s for the little girl with a big personality!


JACQUELINE de YONG is an international fashion brand for women. We provide a new take on the fashion industry by filling the gap for high-quality fashion essentials at a value-for-money price point. The JACQUELINE de YONG woman is dedicated to fashion and expresses her coolness by styling her favourite denim item with a mixture of edgy and soft styles.


We always love your feedback, so please make sure to rate us!

What’s New

Version 7.106.0

Thank you for using our app. With every update we aim to remove bugs, while improving performance and reliability in order to offer you a better shopping experience.
- We’ve improved the way error messages are being displayed for input fields. The app is now capable of showing input specific error messages so that it’s easier to understand what information need to be corrected.
- We’ve improved the app’s accessibility features. It is now easier for visually impaired users to shop. Make use of the accessibility features in the app by turning on accessibility in your phone’s settings.
- The default iOS ‘Delete’ phrase in the swipe-to-delete functionality in the cart is now overridden so this text is always in sync with your language.
- Some minor improvements and bug fixes.

Stay tuned for more updates. Happy shopping!

Ratings and Reviews

4.6 out of 5
728 Ratings

728 Ratings

Baxxter1982 ,

Fantastisk handel

Hurtig levering, samt hurtig returnering. Jeg bestilte nogle bukser, som var for små.

Fanonista ,

Best app

Love the new app. Keep up the cool work!

Epic Tidsrøver ,

Plads til forbedring

Let og overskueligt set up, men det er meget irriterende at kurven bliver tømt, hvis man bliver afbrudt midt i at shoppe! Det ville være skønt, hvis man kunne fortsætte hvor man slap og ikke skulle starte forfra

App Privacy

The developer, BESTSELLER Legal AS, has indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Contact Info
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


77.4 MB

Requires iOS 12.0 or later. Compatible with iPhone, iPad and iPod touch.


English, Danish, Dutch, Finnish, French, German, Italian, Norwegian Bokmål, Polish, Portuguese, Spanish, Swedish

Age Rating


  • Wallet

    Get all of your passes, tickets, cards, and more in one place.

  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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