Metrix: marketing and ads 4+

Marketing metrics

Sergey Bindasov

Designed for iPhone

    • Free

iPhone Screenshots

Description

Metrix is a mobile app for beginning marketers, advertising professionals, entrepreneurs and anyone else who wants to track metrics and evaluate marketing efficiency.

Metrix is a mobile app for beginning marketers, advertising professionals, entrepreneurs and anyone else who wants to track metrics and evaluate marketing efficiency.

- 16 basic digital marketing metrics that are essential for evaluation of current status and strategic planning.
- Each metric is followed by a brief reference description, a formula for calculation and a built-in calculator.
- Compare metrics for different promotion channels at different periods of time and make the right decisions.
- The "Budget" tab allows you to calculate an approximate advertising budget for paid digital ad if you don't have any data at all.
- Remember to test your hypotheses and ad creatives before launching a large-scale advertising campaign.

The following marketing performance metrics was added to the current version of the app:
conversion rate (CR),
click-through rate (CTR),
cost per action (CPA),
return on marketing investment (ROMI),
cost per click (CPC),
cost per mille (CPM),
cost per lead (CPL),
customer acquisition cost (CAC),
lifetime value (LTV),
average revenue per user (ARPU),
cost revenue ratio (CRR),
customer churn rate (Churn rate),
engagement rate (ER),
engagement Ratio by reach (ERR),
audience growth rate (AGR),
cost per follower (CPF)

What’s New

Version 1.4.3

Now you can share the data from your metric analytics screen

App Privacy

The developer, Sergey Bindasov, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Location

Privacy practices may vary based on, for example, the features you use or your age. Learn More

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