cognition‪+‬ 4+

If you are over 40 years old, cognitive decline is coming for you.

cognition+ can help build and maintain your cognitive abilities just like working out keeps you healthy.

That's because cognition+ is an app designed to incorporate the available research on cognition to your benefit for 5 minutes every day. Here's how:

It's REALLY hard: Each day you'll get a new topic and have to answer 5 questions. This isn't meaningless trivia...it's Kant, it's how Private Equity works, it's how Bias impacts our decision making. Your cognitive powers get stronger when you make mistakes or have to think, "what IS the answer to this".

Randomness: cognition+ forces your mind to absorb new and important information. the unexpected nature of our content plays a role in 'jolting' you out of the everyday and sending your brain a signal that it needs to work to make this new information fit in.

Depth: we provide well researched links for you to read more...and you need to spend time reading more important things if you want to maintain and build your cognitive strength. it's all about absorbing new info to awaken all the parts of your mind.

Sharing: we make it easy to share because sharing important ideas improves cognition. as you pass 40 you share and socialize less which has an outsized role in cognitive decline. so we make it a PRIORITY that you share important ideas and talk about them AFTER you leave the app.

Like any new habit, this might be hard to stick with. Try cognition+ for a few weeks and we think you'll see how much sense it makes to have it part of your life...

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