Spain Tourism European Summit 17+

Name: Spain Tourism European Summit
Author: Spain Tourism Board, London

Toledo 2024

Spain Tourism Board, London

- Free

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Description

Turespaña is organizing reverse marketing sessions in the city of Toledo.

Turespaña is organizing reverse marketing sessions from May 21st
to 23rd in the city of Toledo, aimed at diversifying the tourism
offerings in European markets. The objective of these sessions is to
connect the demand from the originating countries with the
Spanish offerings - tourism promotion entities and companies - in
order to explore business opportunities that result in increased
arrivals of European tourists to Spain and their expenditure while
in the country, all from a sustainability perspective.
Turespaña is opting for a format that encourages and promotes
interaction between buyers and sellers by creating meeting spaces
that go beyond purely commercial interests: buyers and sellers will
coexist for three days, combining the commercial program with
social activities that foster interaction and mutual understanding.
Finally, the sessions are complemented by pre-tours and post-tours
where destinations can showcase their offerings and buyers can
experience them firsthand.

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