Abercrombie & Fitch 9+

I might be 54 and not the sort of consumer that A&F are targeting but the cut and style, which this company produce, actually fit me like a glove. I’m an active 54 year old and love the shirts and jackets you guys produce and just wish you would use just a few older models to demonstrate your products.
I will continue to purchase clothes from you as you produce such fantastic items,but just remember there is a bigger target consumer out there, which you could easily tap into.

I’ve shopped at A&F for over 10 years. My wardrobe is full of A&F clothes ranging from underwear all the way through to heavy duty winter coats. I have T-shirts that are from 10 years ago that are still in good condition.
Over the last five years, I’ve seen a repaid change in the quality of the clothes. The material is so much thinner in the T-shirts now and yet the price remains the same.
I usually buy from the website however, every time I go to the states, I always look for an A&F store to buy some clothes. I’ve just returned from NYC and I returned empty handed. I must have walked past the A&F store 2 or 3 times while I was there and I couldn’t be bothered to enter the store.
I am now at a point where I am starting to look at other named makes as I’m disappointed with the quality I’m getting from A&F.
As a company, I think A&F have focussed too much on cost cutting and are now jeopardising the quality which in turn is starting to lose them customers. Such a shame for what I considered to be a great company with great quality clothes.
Hopefully you will change and go back to the way things were or at least find a balance between cost and quality that your customers are happy with before it’s too late.

Generally, I love Abercrombie clothes and this app certainly makes purchasing so easy and convenient. The online customer service is just friendly as shopping in the UK stores (I have visited the NYC branch before, the staff there were miserable as eff! Work that one out yourself). However back to the app. Since the last update, the barcode scanning feature has been removed. This is one feature I found extremely useful when in-store, especially when finding an item without a price but the barcode still on the label. Also, checking if the item has been reduce in price, can’t blame me for being frugal😊. Until this feature is back on, I have to give this app four stars.