Better is a privacy tool for Safari that protects you from trackers and privacy-eroding ads on the web.
Make your web experience safer, lighter, and faster in Safari on Mac.
How is Better different?
• Blocks tracking scripts, tracking pixels, and behavioural advertising.
• Uses our unique, hand-curated, and open tracker database based on our own web crawls. Browse the encyclopaedia-like tracker entries on our web site if you fancy learning more.
• We identify and block the most prevalent trackers. This makes Better’s block list lightweight and effective.
• We base our blocking decisions on the principles of the Ethical Design Manifesto (https://ind.ie/ethical-design).
• Developed and curated by Ind.ie – that’s Laura and Aral – a tiny two-person-and-one-husky not-for-profit striving for social justice in the digital age.
• Open, transparent, and free as in freedom.
• Improves the readability of popular web sites.
• Spotlights the worst offenders… Did you know that the worst site we found on the web had 172 trackers? Better blocks them all and makes that site 4× lighter and 15.8× faster!
• Blocks blocker blockers (try saying that quickly a few times!) Whenever we can, we try to protect you from sites that try to put you at risk by forcing you to turn off your privacy tools.
• Your personal Do Not Block list enables you to turn Better off for sites that don’t play well with Better. Easily contact us about those sites so we can fix the experience for everyone.
5 star App Store reviews from around the world:
• “Best blocker I've tried yet: Clear and straight forward business model plus actually works. Feel safe blocking trackers and knowing the developers won't sell you out. Can't beat that.” (USA)
• “This app does everything it promises to do and sets a new gold standard in content blockers.” (Belgium)
• “This piece of software is just THE most essential thing to stay sane on today’s world wide web.” (Germany)
• “Thanks for such an incredibly simple app to make the web just that bit better!” (UK)
• “I love better, I use it on my phone and I’m very happy to see it on the Mac!” (Germany)
• “Does exactly what it advertises, constantly updated, and I really support the mission of this company.” (USA)
• “Fantastic blocker with a rational, ethical approach to privacy and monetization in this digital age.” (USA)
• “Honest privacy: Thanks for defending the public against surveillance capitalism!” (USA)
• “Buying this not only benefits you, it actively supports the ethos of internet privacy.” (USA)
• “Fantastic: The best adblocker I have tried.” (USA)
• “Best Adblocker out there: Unobtrusive. Works fast & reliable” (Germany)
• “It just works!” (Germany)
• “A fantastic approach to ad blocking & preservation of user privacy” (Australia)
• “Thanks to these two brave people who made this app. It gives me at least some peace of mind about the nasty surveillance practises of the big tech companies.” (Netherlands)
• “Better web: Fixes so many sites without you even noticing it.” (Finland)
• “Best ad & tracking blocker-type app I've used on the appstore!” (Norway)
• “Great app: Does exactly as described, works it’s magic in the background whilst I’m browsing the web.” (Sweden)
• “Speed and privacy: Easy to install and does exactly what it’s supposed to: frees your browsing of megabytes of privacy-invading tracking. Even if you don’t mind unknown third parties building up and selling profiles of your browsing behaviour (and everything that can be inferred form it), the speed increases of both download and rendering by removing those trackers really surprised me. It’s simply made browsing the web far quicker and is worth the money for that alone.” (UK)
• “It's good to see such nice people stand up to tracking and malvertising. This app does everything it promises to do and sets a new gold standard in content blockers. Spend a few bucks to take back the web from disrespectful business models. You won't regret it.” (Belgium)
• Even simpler interface, consistent with the iOS version.
• Displays version and last update information for blocking rules.
• Exceptions is now called the Do Not Block list.
• Fixes El Capitan crash.
• Comes bundled with the latest blocking rules.
Ratings and Reviews
Excellent no nonsense adblocker
It would be nice if the Better Blocker guys advertised their product a bit better: this product is fab. Safari is fast, responsive and ad-free whilst using Better Blocker and works much better than the old-style adblockers. This is now my solution for both macOS an iOS and am very happy to have purchased the pair.
Developer Response ,
Aw thanks, Lorenzo! We’re just a tiny team of two people so we don’t have much money for advertising (and we wouldn’t want to participate in advertising that might track you!!) Your review makes all the difference to us, we really appreciate your kind words.—Laura
Elegant but perhaps not perfect. No instructions to speak of.
This blocker works quietly in the background and does seem to make browsing a little faster. However if does not, in my experience, prevent Facebook from installing caches and cookies on your Safari browser. If this is your reason for purchase you may be disappointed. I found their online forum similarly disappointing and I have been unsuccessful in finding proper instructions fo Better anywhere. As noted in other reviews, try googling for “Better Instructions” and see how many hits you get. Poor choice of name for a blocker wich is no better than many freely available ones.
if things were this easy in life.
I want to thank you guys for all your hard loving work made on this app. Its just lovely to use hasle free and installation is a breeze. Please keep with the great work and keep surprising us with great products like this.
Developer Response ,
Thanks @Tomlickomi, that means so much. 💙 —Laura
Up to six family members will be able to use this app with Family Sharing enabled.