Using data smarter empowers all sorts of organisations to communicate better, to innovate faster, and to grow at pace. The trouble is, even the word “data” intimidates most people, with many of us feeling like it’s going to overwhelm us.

DATAacademy is an app designed to help individuals and teams make smarter use of data. Through a diverse and growing library of training courses, DATAacademy can help anyone to use data smarter – in the stories that they tell and in the products and services they develop and bring to market. The app has been created by Sam Knowles, the founder of data storytelling consultancy Insight Agents and author of the books Narrative by Numbers (2018) and How To Be Insightful (2020, both from Routledge).

The first course available from DATAacademy is Data+Story, a six-module learning journey designed to improve your data storytelling skills. Launched in 2021, Data+Story introduces you to and takes you through the six Golden Rules of data storytelling, as set out in Narrative by Numbers. The immersive and interactive nature of the course – powered by the pioneering mLearning platform Quickclass – features films and animations, quizzes and questions at regular steps throughout the course. Also included are a series of major exercises – one or two per module – most of which the DATAacademy team will review and then provide learners with individual, personalised feedback.

Download the DATAacademy app and get started on your own data storytelling journey today. Join the growing number of people who’ve learned the Data+Story way – people from companies including Unilever and Sky TV, Ipsos MORI and Tesco. Help your organisation use data smarter, talk like people talk, and sound like a human being. Even – indeed particularly – when you’re using data power up your storytelling.

Future courses from DATAacademy will include Data2Insight by Q3 2021. The course will explain and explore the STEP Prism of InsightTM, the novel framework for insightful thinking at the heart of the book How To Be Insightful. With insight being the superpower that drives innovation, Data2Insight will share the secrets of how to unlock insights and innovate at pace. In a post-pandemic world, the ability to fast-track innovation has never been more highly prized. Other planned courses including DataEthics and DataViz, the first covering the ethics of working with data, the second data visualisation.

What’s New

Version 4.38

Tweaks and improvement to how Learners can better access their Tutor feedback make DATAacademy's App ever more and intutive for our learners - Enjoy!

Ratings and Reviews

5.0 out of 5
6 Ratings

6 Ratings

saint qf ,

Bringing the deluge of data to life!

Insight Agents offer us terrific knowledge and easily followed courses here to help us all think differently about data, in the way which turns it from being a tsunami, into a multi-layered waterfall which we can all admire and dip in to take the best from to improve our own storytelling and influence!

coverpointcat ,

Great app, great founder

Love it

App Privacy

The developer, Quickflick, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • User Content
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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