Elbi makes it easy and rewarding to discover and support inspiring charities.

"The app provides points to spend in LoveShop, where great fashion houses make designer items available.” (Vogue)

"Elbi uses the principles behind social sharing to promote micro-donations to various causes." (The New York Times)

The world’s first reward based app for charitable giving.

"Each “love” makes a $1 donation to the cause and generates a LoveCoin that you can spend in the Love Shop, a magical place where brands like David Yurman, Gabriela Hearst, Fendi and Berluti have donated the best of their products." (Financial Times)

Since launch in January 2018 Elbi has been Apple's "App Of The Day" in the USA, Canada, India, France, Spain, Australia and other 68 countries.


Elbi makes charitable giving easy and rewarding by bringing together people, charities and brands in one simple app!


Be rewarded with LoveCoins for your donations
Spend LoveCoins on amazing products from the world’s biggest brands
Win exclusive money-can’t-buy items via ElbiDrop
Earn LoveCoins by inspiring others to donate.
Support charities that you care about anywhere, anytime with one-tap giving.
Elbi takes 0% of donations - 100% of your donation goes to charity (excluding bank transaction fees.)


Be rewarded with amazing products.
Donate and earn LoveCoin rewards
Browse the LoveShop – spend rewards on wonderful items.
Discover charitable causes that you care about
Easily donate via Apple Pay with one-touch giving
Share campaigns with your friends
Record you own video reaction and earn additional LoveCoins from the Elbi Community


Elbi presents various charitable causes in the form of short videos that you can swipe through left and right. You get to hear directly from people who work in the charity or those affected by the problems those charities are trying to solve: Mamie from Congo who needs school supplies in order to go to school, Ceyda from the UK who has cerebral palsy and needs a special joystick in order to use a computer, or Jessie the dog who was recently given a new home thanks to Elbi’s support of the National Animal Welfare Trust.

Simply touch the LoveButton (the heart-shaped icon) at the bottom of the page to donate. Alternatively, you can promote causes that you love by recording a video response, or putting some stickers and personal messages on existing videos and sharing them with your friends.
Your contribution also opens up another type of reward. Each donation converts to a LoveCoin, which you can use in the shop to get exclusive goods in the ‘LoveShop’ from the likes of Fendi, Beats by Dre, H&M Conscious, Givenchy, and others.


We want to do everything to make your Elbi experience as easy as possible. If you need any help please contact our customer support team on via email or @elbi via twitter.

You can also find us on:



What’s New

Version 5.29.13

With the latest update we are reverting back to our 1 for 1 Lovecoin currency. If you spend $1 you get 1 LoveCoin.

Ratings and Reviews

4.5 out of 5
19 Ratings

19 Ratings

huwwh ,

The future of charitable giving?

It’s such an innovative way to see what problems charities are tackling on the ground. Seems nice and personal as well. Excited to see where this goes.

Developer Response ,

Thanks so much. Keep checking back to see when new product come into the LoveShop. Thanks for your support.

last_bus_home ,

Mixed feelings

While I feel this app is very good at what it does, I do not feel it does enough. I’d like to be able to give to a wider selection of causes, ideally I’d have liked to have fixed charities that I could always donate to at the touch of a button, a huge selection and the ability to add my favourite causes to a favourites list for quick access. I like the £1 love button, I like that it limits what you can give at a time and makes the process very quick and seamless. I found the available causes very just but that some of the pictures people added to them were not relevant or even a little offensive, it didn’t feel this was being utilised as well as it could have. I also feel that if the app really wants to go far, the founders and developers should consider whether having a fashion store is really diverse enough to bring in a variety of different sorts of people, considering a wider selection of rewards would be a good move in the long term though I feel this is secondary.

Developer Response ,

Thanks so much for this feedback. We launched this latest version in January and have been working so hard to bring new charities to the platform. In a feature coming soon, we will have many more charities live in the app. We are also working on user profiles and eventually hoping to tailor the app to your specific user needs. With regards to your LoveShop comments, we are doing the same here too. We want our LovesShop to be the place to reward your charitable giving and make sure there is something for everyone in the shop. We promise we are working towards this and the Elbi that you want, is in development and on its way soo. thanks so much for this feedback it is so valuable to us.

UG04 ,

Great App

So many charities will benefit from this fantastic app. Makes you feel good about doing your bit.

Developer Response ,

Brilliant! Do not forget to reward yourself in our LoveShop as a thank you from us for doing your bit to help our amazing causes.


Elbi Digital
99.1 MB

Requires iOS 9.0 or later. Compatible with iPhone, iPad and iPod touch.


English, French, Russian, Spanish

Age Rating
Infrequent/Mild Medical/Treatment Information


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  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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