Download the Emma’s Diary Pregnancy App to get your hands on your FREE sample gift packs from Argos or Boots and also enjoy access to exclusive offers where you can bag HUGE discounts on those must-have pregnancy and baby items.
With our FREE pregnancy app you will also get access to our trusted week by week pregnancy tracker advice and useful reminders to keep track of your pregnancy. We also have added some ways to treasure this special time by giving you the chance to create your very own time-lapse video of your growing bump for you to share with your friends and cherish forever.
Download our app today to get exclusive access to:

Amazing freebies – Picking up your FREE gift packs have never been easier with this pregnancy app
Exclusive discounts and offers – Get exclusive access to those pregnancy and baby must-haves without breaking the bank

Huge discounts on pregnancy & baby products – By downloading the pregnancy app you will get EXCLUSIVE access to those must-have pregnancy and baby items where you can save a huge 80%!

Week by week pregnancy advice - Find out what’s happening to you and your baby, plus discover your baby’s ‘fruit’ size with our pregnancy tracker, full of expert information and answers to your pregnancy FAQs

Personal time-lapse movie - Upload your bump photos each week to create a beautiful reminder of your pregnancy journey

Your journal – Use your very own journal to capture your weekly thoughts and milestones

Tell the world – Share your amazing news with friends and family. Use our fun frames to send out personalised pregnancy and birth announcements!

About Emma’s Diary:
Here at Emma’s Diary our mission is to support mums-to-be and new parents. All medical content is reviewed and approved by our Healthcare Team, made up of GP’s and Midwives. The team ensures content aligns to NHS, NICE and Unicef UK Baby Friendly Initiative (BFI) guidelines, so you can be assured the information is credible and up to date. We pride ourselves on supporting parents-to-be on their journey from bump to baby and beyond.

Join our community:

What’s New

Version 3.13.2

We have made some changes and updates to the app

Ratings and Reviews

3.7 out of 5
151 Ratings

151 Ratings

MisoPang ,

Free and informative throughout pregnancy with good freebie packs

This is a helpful app for (new) mums-to-be with lots of information given each week on what to expect and what’s happening to you and your baby as you get further along your pregnancy in small and easily understood chunks.

One of the best things is the free Emma’s Diary bags, which you can download onto your phone and collect from boots or Argos! There is an offers section as well, which is handy if you don’t know where to start with your buying and/or keeping to a tight budget (as babies can cost quite a lot!).

There were a couple of things that could be improved, such as the broken link to update your baby’s birth date on week 42 (I still can’t find where to update it on the app!) and a search function would be helpful to find some information quickly.

Jemmalone ,

Extra features are amazing! 😍

I’ve always loved the Emma’s Diary pregnancy packs that you can pick up from your local boots or Argos but this app makes it to much easier to download your voucher straight from your phone.

I also love the time lapse and journal features! I spent ages trying to create time lapse videos in my previous pregnancies and wish I’d have had access to something like this back then. It’s a timesaver and a wonderful memory to look back on as baby grows.

I had been keeping a journal is the notes section of my phone but having the space for it right here in the app has made creating one so much simpler. Everything is right here, within the app right at my fingertips. I’m keeping this on my phone for my next pregnancies too! The weekly information you get helps create that bond with your pregnancy and unborn baby as you learn new things about your baby’s development.

Hannah&Dayanara ,

A pregnancy bible and more!

This app was like my bible while I was pregnant with my daughter. I logged on every few days to see the updates on what is going on with my body, my baby and what I should expect to start happening. It was so useful to read what was the norm and to calm all of those pregnancy panics using this app!
The feature to redeem your goodie bags via the app was super useful too! It meant I didn’t have to track down a paper voucher or remember to carry it with me when i went shopping - the vouchers were handily on my phone which never leaves my side!
The discount codes and offers area was an invaluable resource for us too! We bought every piece of nursery furniture, out travel system, next2me crib and more at a heavily discounted price thanks to the offers on this app! It’s saved us well over £1000 before Baby was even born!

I would have happily given this app a 5* review had it not been for one thing. It ends too soon! I had grown to love and kind of rely on this app, so when it stopped shortly after birth I was devastated! I do hope that one day it is extended to support new mums for a little longer through the rollercoaster first few months of motherhood.

Overall, a fantastic app that I recommend to ALL expectant parents!


Lifecycle Marketing (Mother & Baby) Ltd
34.5 MB

Requires iOS 8.0 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating
Rated 4+
© Emma's Diary & Lifecycle


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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