Welcome to the home of Doughnuts and Coffee since 1937! Just when you thought Krispy Kreme couldn’t get any more ‘O so sweet’, along comes our brand new Rewards programme and App.

Earn sweet Smiles and spend them on scrumptious treats. The more Smiles you earn, the more treats you can spend them on!

Start getting rewarded by downloading the Krispy Kreme Rewards App – earn Smiles using the app as your digital loyalty card, spend your Smiles on free doughnuts and drinks, be the first to know about member only promotions and find your nearest store.

· Free welcome Original Glazed doughnut just for signing up
· Earn Smiles using the app as your digital loyalty card in Krispy Kreme stores
· Use the app in our supermarket partner locations using our code on a box feature
· Earn Smiles on our social channels using the app
· Upload receipts to claim missing smiles

What’s New

Version 5.0.5

- Logon and error fixes
- Smore more fixes for iOS15

Ratings and Reviews

1.6 out of 5
110 Ratings

110 Ratings

Laydeerapunzel ,

A very poor app!

Was not able to give a great review as there are a number of issues with the app:

1) When you go to ‘rewards’, there is a long list of rewards that is available to redeem but if you click on any one, you only have the option to ‘redeem’ or are advised you ‘don’t have enough smiles yet’. What I want to know as a consumer using a loyalty scheme is:
a) How many ‘smiles’ does each reward cost and,
b) How many more smiles than I already have, will it take me to acquire the chosen reward…this app tells you nothing of the sort and hardly encourages people to make purchases, let alone track or redeem points.

2) There is no in-app doughnut menu. To see what is currently available you are redirected to the website, so really other than seeing your ‘smile balance’, the app is not really much use.

All in all, a very poor use of an app and not the greatest reason for anyone to want to continue to use it!

MrBongo123! ,

Great App

The app is really good and the doughnuts are really nice. Everything about the app is really good except two things, it doesn’t tell you how many smiles you need for each reward and also it makes me log in everyday. I don’t get why everybody else is saying that they can’t log in because every time it asks me to, it works.

Edit: One more thing, I can never seem to access the Smiles History button because whenever I click on it, it says ‘Unable to load Smiles History.’

Paulhiphop ,

Very disappointing

Could not even sign up on iPhone 12. Completed all boxes then got error saying “password needs at least %1 characters” ?!?! Went back and lengthened password to then get error saying I must be at least 18 yrs old - my year of birth is 1971! This app has clearly not been error tested on this platform (which is hardly obscure) All that’s achieved is showing contempt for customers by wasting their time. Such a shame that so little care taken over this aspect of their business as the product and restaurant (Shannon corner) are so amazing.

App Privacy

The developer, KRISPY KREME UK LTD, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Location
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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