Good On You is your trusted source of sustainability ratings for fashion. Join more than a million people worldwide using Good On You to shop better and create a sustainable future.
The Good On You app gives you the power to easily check the impact of your favourite fashion brands on the issues you care about. Use the app to discover better alternatives, learn more about ethical fashion shopping, and get exclusive offers from the best brands.
Browse over 3,000 brands, all assessed against our comprehensive rating system. Each brand receives an easy-to-understand rating out of five, from 'We Avoid' (1) to 'Great' (5), and individual scores for its impact on people, the planet, and animals.
If the brand you're looking for isn't listed yet, just hit a button and we'll rate it! And if your favourite brand doesn’t make the grade, use Good On You to find sustainable alternatives that meet your needs. You can also use your consumer power by sending a message to brands, urging them to do better.
Just window shopping? Good On You is the world’s best source of ethical fashion knowledge: use the app to find sustainability tips, guides, and style edits, and stay up to date with the latest in eco-conscious fashion.
**At a glance**
Find out how 3,000 brands impact on people, the planet, and animals. New brands added every month.
Discover new ethical and sustainable fashion brands that will make you look good and feel great.
Save on sustainable fashion with exclusive offers from high-rated brands.
Read news, tips, and style edits from the world of ethical fashion and lifestyle.
Make your voice heard by sending feedback to brands.
**What they’re saying**
“Good On You is my benchmark for ethical shopping.” - Emma Watson
“Ethical shopping just got a whole lot easier.” – Refinery 29
“Good On You is the place to find brands making genuine efforts to curb their carbon footprint.” - New York Times
“Good On You is a must-download for anyone trying to buy better.” - Dazed
“The free Good On You app is a useful guide to everything from vegan materials, to how a brand is performing in terms of labour conditions or animal welfare.” - The Guardian
Ratings and Reviews
Love the app but would love more affordability and up to date information!
I absolutely love this app! It’s great for seeing what brands to avoid and gives lots of alternatives! I also love how you can submit brands to be added! The only things which would make the app even better is, firstly, more affordable brands, and secondly, for the information and grading to be updated more regularly. Due to people’s interest in climate change and caring for the environment, many brands have changed (or claim to have changed) recently and some of the information is from 2019 which means the brands could have gotten a lot better or worse since then so it would be great to have up to date information! Other than this I love the app and would definitely recommend it!
One of my favourite apps
This app is amazing and a musthave. If you care even a little bit about ethical fashion then this is what you need, to be informed and spend your money consciously. I don’t think we all have the money / energy to fully get rid of all fast fashion and never step foot in a high street shop ever again, and this is why I love this app. With this app, I know the few stores that have 1 or 2 stars so I will avoid and I can still shop in 3+ stores to encourage the brands that are taking steps in a more ethical direction. And that is my decision, Good on you doesn’t tell you what to do, just provides much needed transparency. Because some really cheap stores are actually a lot better than some of the luxury brands out there, and that’s the sort of thing you wouldn’t know otherwise. So I highly recommend getting this app, and even if you don’t follow all the ratings, it gives you SOME visibility!
You help me become more a conscious shopper
Thanks - this is simply great :) to make it even more great, it would be nice to have these features: a link to where you find (or cannot find) the supporting evidence to your research, so we can become more of an avid researcher ourselves too; a button on the brand page that I can press and send them an urging email to be more transparent (e.g. MUJI is listed as not good enough and I really want them to get better!); sort or filter the brands by where I can buy them (in terms of online and brick and mortar stores) AND also by where they are originated or based, as an oriental women sometimes it's hard to find a fit in western brands so I would like the search results be more specific. Overall you've been doing an amazing job. My comments above are more like a nice-to-have: I just want to see more awesomeness coming out :D
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