Do you want to look good and feel good? Good On You is a world-leading source of trusted brand ratings, articles and guides on ethical and sustainable fashion.

The Good On You app gives you the power to check brand ratings while you shop, discover ethical and sustainable fashion labels from around the world, and get exclusive offers from the best brands.

Our database includes more than 2,000 fashion brands assessed against our robust rating system for their impact on people, the planet and animals. We give a brand a rating out of five for each category as well as an overall score. Brands are rated ‘We Avoid’, ’Not Good Enough’, ’It’s A Start’, ’Good’ and ‘Great.’

If a brand you like isn’t in the app let us know and we’ll rate it. If your favorite brand doesn’t make the grade, use the Good On You app to find a better option that meets your needs - or send them a message urging them to do better.

Just window shopping? Good On You has dozens of style edits, interview, tips and guides to keep you informed and up to date with the latest in ethical fashion.

Join 600,000 people worldwide who have already downloaded the Good On You app.

**At a glance**

Find out how more than 2,000 brands impact on people, planet and animals.
Discover new ethical and sustainable fashion brands that will make you look good and feel good.
Save on ethical fashion with exclusive offers from high-rated brands.
Read news, tips and style edits from the world of ethical fashion and lifestyle.
Make your voice heard by sending feedback to brands.

**What they’re saying**

“Ethical shopping just got a whole lot easier “– Refinery 29

“Good On You is a must-download for anyone trying to buy better” - Dazed

“The free Good On You app is a useful guide to everything from vegan materials, to how a brand is performing in terms of labour conditions or animal welfare.” - The Guardian

What’s New

Version 5.15.7

News can now be shared from the app. Performance and stability changed for the better.

Ratings and Reviews

4.3 out of 5
157 Ratings

157 Ratings

abbywhite_x ,

Love, love, love, but...

This is such a great app, so easy to navigate and search brands on the go while shopping to see how ethical they are against the three areas of labour, animals, and environment. If a brand has a low rating the app suggests alternative, similar brands with better ratings.

This has changed the game for me in terms of how I shop. I don’t buy anything until I’ve done a quick search on Good On You to find out more about the brand.

My only less positive feedback is that the brands on the app are limited. The high street stores are all there, but lots of others are missing. Further, you can request that Good On You evaluate a brand but I’ve requested approximately ten over the course of using the app (~9 months) and not one of them has been evaluated, so I’m not convinced that suggestions are actually monitored :(

Still, I would 110% recommend this app (and I do regularly). Thanks Good On You!

Developer Response ,

Hi there, thanks so much for trying out Good On You and for your feedback!
Reviews like yours truly warm our hearts. We appreciate your support and help in spreading the word about ethical fashion, it means the world to us!
We now rate more than 2,500 brands! While we do our best to monitor all requests and add them to our priority list of brands to rate, we receive a lot of brand suggestions and so it can take our rating time some time to investigate and publish the results. We are working hard to get them all done as quickly as we can!

If you have any other feedback or brands you would like us to research, please send us an email at!

The Good On You team

diadiadiaur ,

One of my favourite apps

This app is amazing and a musthave. If you care even a little bit about ethical fashion then this is what you need, to be informed and spend your money consciously. I don’t think we all have the money / energy to fully get rid of all fast fashion and never step foot in a high street shop ever again, and this is why I love this app. With this app, I know the few stores that have 1 or 2 stars so I will avoid and I can still shop in 3+ stores to encourage the brands that are taking steps in a more ethical direction. And that is my decision, Good on you doesn’t tell you what to do, just provides much needed transparency. Because some really cheap stores are actually a lot better than some of the luxury brands out there, and that’s the sort of thing you wouldn’t know otherwise. So I highly recommend getting this app, and even if you don’t follow all the ratings, it gives you SOME visibility!

CLsnaps ,

You help me become more a conscious shopper

Thanks - this is simply great :) to make it even more great, it would be nice to have these features: a link to where you find (or cannot find) the supporting evidence to your research, so we can become more of an avid researcher ourselves too; a button on the brand page that I can press and send them an urging email to be more transparent (e.g. MUJI is listed as not good enough and I really want them to get better!); sort or filter the brands by where I can buy them (in terms of online and brick and mortar stores) AND also by where they are originated or based, as an oriental women sometimes it's hard to find a fit in western brands so I would like the search results be more specific. Overall you've been doing an amazing job. My comments above are more like a nice-to-have: I just want to see more awesomeness coming out :D


89.5 MB

Requires iOS 10.0 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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