Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to

What’s New

Version 12.2.1

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!
This release contains a fix that improve the app stability.

Ratings and Reviews

4.8 out of 5
65.8K Ratings

65.8K Ratings

Anon83? ,

Very handy app

It took me a while before I downloaded the app. Past experiences with other store apps hadn’t given me confidence that using the app would be any better than going online. However, I’ve been pleasantly surprised. Although there have been a few glitches, sometimes in the middle of a shop, I’ve fond this app super. I’m logged in, checkout is faster, I get every notification immediately. I’d say over all it’s a great app and it’s worth the download.

R17Z23 ,

Not bothering to shop with them online EVER again!

As someone who relies on shopping online a lot I love H&M’s clothing and home range, they are great!!! It’s a shame they don’t bother to spend time on the app. Instead of making shopping easier and hassle free is leaves you feeling exhausted and very angry! I can’t access my basket, I can’t check out, I can’t even add anything to my basket either!! I’ve tried
Reporting bugs, updated it as soon as one is available, deleting and downloading the app again, closing the app and opening again, restarting my phone too! Nothing works.
Thera no point being a club member because staff in store don’t know how to issue points into my phone! I can’t load any off the offers after accumulating hundreds of points so....Finally decided to get rid of it for good. Sticking to the old fashioned way of shopping with H&M; if I find the time to go in with toddlers that is!! Shame!

Hating on Forrest ,

The worst app...

For such a global successful company, their app is the worst I have ever come across. It is constantly crashing and “down for maintenance”. Switching from search option to club card information to basket takes so long. To open previous orders takes even longer you might as well hit the button and go make yourself a cup of tea. The filtering options are just abysmal. Once you make an order, the app sends you off to Safari to a blank tab. So you then have to close Safari and return to the H&M app only to find your shopping basket “greyed” out. You have no idea if the order went through, along with your payment as no confirmation notification comes up. You then have to hope this comes through into your email inbox or you have to re-open the H&M app and check your previous orders! What an absolute mess!

Please fix this!!


H & M Hennes & Mauritz AB
120.4 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad and iPod touch.


English, Bulgarian, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian Nynorsk, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Traditional Chinese, Turkish

Age Rating


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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