iPhone Screenshots


Wouldn’t it be great to be rewarded for making good choices? Track your activities like walking and cycling to win prizes, collect points and redeem them on high street gift vouchers or donate them to your favourite charity.

Innovation Valley Rewards is ideal if you’d like to ditch the car and opt for other greener ways to get around, for your health and for the environment. It’s easy to get proper rewards for doing good things:
- Install the app and register
- Join a challenge
- Track some activities
- Earn ValleyCoins
- Redeem your points or donate to a charity of your choice

What’s New

Version 1.8

Bug fixes

Ratings and Reviews

1.0 out of 5
4 Ratings

4 Ratings

cycle for free. not for a fee ,

Do NOT use!

What an absolute waste of storage space on one’s phone, battery power, running the app, time and effort involved in any usage of this app. Being greener, avoiding car usage, alternating with healthier modes of transport, like walking or cycling, or even public transport, is an excellent and very necessary action to take… However, clogging your phone’s notifications with spam from this app and allowing the greedy developers access to the valuable commodity of access to tracking your location, in exchange for the pittance they are offering is a COMPLETE WASTE. A maximum of 1 “Valley Coin” per day, for tracking your movements… these coins are worth a tenth of a penny! It will take 2000 days; 5 and a half years, to earn enough for a £2 voucher.

Developer Response ,

Thank you so much for your feedback, it is invaluable to us. Just to address your concerns about data sharing, as defined in our privacy policy upon signing up for the app, we only share your anonymised information with the ADEPT SMART Places Live Labs Programme which is funded by the Department of Transport. We do not share any information that identifies you.
Although Innovation Valley Rewards has just launched this month, we’ve already had users earn as much as 25,000 ValleyCoins through our weekly prize draws. The daily coin earning is 1 ValleyCoin per minute with a maximum of 30 ValleyCoins per day. You can also earn coins for participating in our About You Survey should you choose to do so and earn 250 ValleyCoins upon completion. In addition, you can earn ValleyTickets into our prize draws for your active travel as well as taking the bus or train within the Thames Valley region.
Again, thank you for your feedback and please do get in touch via email if you’d like to speak further about Innovation Valley Rewards. We’d be happy to address any issues or concerns you might have.

failbiscuit ,

Doesn’t work

Doesn’t record activity and no ability to import activity from health app. Waste of time.

Developer Response ,

Have you written into us at customercare@innovationvalleyrewards.co.uk to allow us to help you with the tracking.

We have considered integrating with health apps and wearables but currently don't offer this as we are aiming to help people who are not already travelling actively, to start to do so.
We also aim to help people who are not currently doing any activity to start with small steps to a healthier lifestyle.


Paddie1983 ,

Can’t sign in

Wants a year of birth to register, but the year of birth field doesn’t work.

Developer Response ,

We had issued an update to the app that fixed this error a couple of days ago. So please do continue with the sign up process. Apologies for the inconvenience.

App Privacy

The developer, BetterPoints Limited, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Health & Fitness
  • Location
  • Contact Info
  • Identifiers
  • Sensitive Info
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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