Anya Baby & Breastfeeding 12+

For expectant & new parents, LatchAid™ is the best tool to support you through your early parenthood & breastfeeding journey. Using 3D interactive animations, Anya virtual supporter, real-life experts, & a closeknit community, LatchAid™ supports you with credible & expert guidance every step of the way.

Whether you have questions about pregnancy, birth, latching, combination feeding, pumping, cluster feeding, milk supply, reflux, sleep, nappies, going back to work or more, LatchAid™ offers peer-to-peer support & professional assistance.
Giving you confidence to be the parent you want to be, so you don’t feel exhausted, frustrated or in pain.

LatchAid™ is an easy-to-use app for parenting & breastfeeding support.

LatchAid™ 3D breastfeeding tool:
* Interactive animations to help you learn breastfeeding skills visually.
* Camera responds to your touch & shows you how to position your baby at the breast, using your desired angles & X-ray mode to see inside the baby’s mouth.
* Demonstrating different breastfeeding positions, accompanied by audio & subtitles.
* Personalise breast sizes & skin tones to represent you & your baby.

Anya AI virtual supporter: support anytime, anywhere:
* Providing parents with personalised support & companionship, 24/7, worldwide.
* Answers all your questions regarding infant feeding, baby care, pregnancy, & parental health.
* Our knowledge base is constantly evolving based on hundreds of questions from parents like you worldwide.
* Access 1-1 support from our real-life experts on anything about mother & baby wellbeing, or parental health to get credible, evidence-based answers.

Peer support communities:
* It takes a village to raise a child. Connect with other parents to share knowledge & experience, to create lasting friendships & access help through in-app virtual chat groups.

Parenting & breastfeeding support:
* Access the knowledge base of top experts with internationally-recognised qualifications.
* Tailored insight page to your baby's age & stage.
* Explore articles, videos & FAQs related to your current stage 24/7.
* Join in with our in-app events or watch them back to suit you.

Interactive expert webinars:
* Connect with qualified infant feeding, baby care, & parental health experts in weekly webinars & drop-in Q&A sessions.
* Get professional advice in a supportive environment, all from the comfort of your own home.

Why download LatchAid™?
* LatchAid™ is the only breastfeeding & early parenthood support app powered by empathy & innovation.
* Downloaded & trusted by 1000s of parents around the world.
* You can learn to breastfeed confidently with our help. Solves a problem 90% of new mothers face, due to pain, lack of support & faltering confidence with breastfeeding.
* Recommended by the NHS in the UK, so you know it’s high quality.
* An innovative & complementary solution to traditional breastfeeding support that offers AI virtual supporter, 1-to-1 specialist support, & a peer community to empower parents to give their child the best start in life.
* We build the confidence of mothers to achieve their infant feeding goals with animations, peer community, 24/7 specialist support & personalised AI companion.

LatchAid™ was developed by specialists who work with parents every day to help them reach their parenting & breastfeeding goals. Many mothers of newborn babies give up breastfeeding less than three months after birth, due to physical pain, frustration & anxiety. We are here to help support you with empathy & companionship.

We believe that every parent deserves the support & empowerment to give their child the best start in life.

Together we nurture.