For those rating this 5 star and insulting others: although some negative comments are related to the newsstand app rather than men's health, there is a lot of good criticism of the online magazine version. For example, if you are paying this much for an on line magazine you would expect it to use the features, interactive nature and screen quality of the device that is its target market. I will not be purchasing another magazine until it moves away from a scan of the hard copy and takes advantage of the iPad features! For those that are calling people stupid, maybe you should actually heed your own advice and read the comments; your enthusiasm to defend the magazine makes me think you are a little overprotective and are not giving an independent review...anyone on the men's health payroll?!? My advice, spend less time defending the naff iPad feature you have put out and make the customers happy by producing the fantastic interactive application that could be developed!

Update to previous review:No longer able to download issues that I have purchased and an email to mens fitness customer services resulted in being told that I must contact iTunes regarding a refund for purchases. Why have them as a contact in that case? I was also offered no alternative or advice in whom to contact regarding planned updates. Terrible service. Avoid this app.Considering the number of scathing reviews on previous versions of this app i have found this latest update to be a pleasant surprise. Easy to navigate,ability to buy single issues or subscribe,no problems buying and downloading issues and easy to read those issues once downloaded. Plus you can save articles you like in pre-listed categories and have your own page in app to access them. Not sure what else you could desire from it. Plus content is more sensible and intelligent than a lot of health and fitness magazines on offer. Well done.

People shouldn't complain about the in app purchases as this is how apple applications often work. The app is free but useless without the subscriptions - perhaps thats what they should explain more clearly. The magazine in this form for this price is an absolute rip off though. These publishers create their magazine digitally and the reason they are £5 for a copy in the stores is because the printers, finishers, distributors, wholesales and retailers all take their cut. This digital method means they now have to just give apple their 30% so they ought to be able to place their mags on the digital news stand at 1/2 the price of printed copy. Having near the same price is profiteering pure and simple and going straight into the publishers pockets. Until publishers wake up to this, I won't be buying any digital copy as I for one don't want to be ripped off. And I work in the magazine industry!

I've been reading Men's Fitness for years, what a great mag, and I was so happy when I this app was released. I don't mind paying the same price as the actual magazine. I can't believe people are complaining about the price, yeah they don't have to print it, but they have to give Apple 30%, give the developers their slice, and pay for customers services staff to deal with all the idiots complaining about the fact Apple have listed it as free (like EVERY mag in the newsstand section of iTunes). Magazines have to earn money too! BTW would you pay more if it didn't have ads and had things like videos etc? No didn't think so, then don't complain about the price.

Unlike all the other morons on here, my rating is not because the magazines aren't 'free.I expect to pay for the work that goes into the magazines but why when I can pick up a fully printer physical versioning the shops for a cover price of £4.00 should I pay £4.99 on here?I understand the economics of lower demand driving up prices but when there's no physical distribution involved, the price at a minimum should be at least the same but I would suggest much lower.Apple has provided publishers with a fantastic opportunity to revive their flagging sales but it looks like your destined to destroy yourselves by being greedy and short sighted. You would do well do take a leaf out of eBooks and lower your prices to drive an uptake from consumers.In the meantime, I'll stick to the physical version thank you.

I really can't believe my eyes when I read some of the crap within these comments.The magazine should be rated on its content, not users inability to understand how it's distributed.It clearly tells you in the description how much it costs (did you really think it would be free?!?).You also shouldn't expect much more than a replica of the paper version -- people do read the ads, even if you don't!I agree that it should be a little cheaper than the paper version, but apart from that, exactly as expected.