‘Thanks babe, it’s Missguided’- What you will be saying all weekend when your order arrives. If you don't know us already, we're the global fashion brand that never sits still. We create trend-led clothing for fashionable and empowered women.

Tap ‘download’ on our free app for cool affordable clothes at your fingertips. We tell it straight with actually useful style advice and the hottest designs inspired by everything in your world; social media, street style, celebs and culture. We're not just fast fashion, we're rapid fashion - with 100s of styles arriving every week, we deliver the freshest looks in the quickest time. Discover our latest celebrity collaborations, exclusive clothing collections and this season’s hottest trends. Find your perfect pair of jeans, the ultimate holiday wardrobe and luxury loungewear all in one place. Also did you know, we also have a huge beauty and makeup range available to buy on the app. Browse your favourite brand and pick up a set of eyelashes or a bottle of fake tan to add the finishing touch to your look.

Download the app to shop the entire Missguided range from the palm of your hand.
Features include:
- Daily new arrivals at your fingertips
- Access to every single piece on the Missguided site; shoes, dresses, party dresses, tops, jumpsuits, swimwear, beauty - you name it
- Our handy wishlist, so you can save all of your favourite clothes to buy later
- Exclusive app stories to shop influencer style and see the newest collections
- Push notifications with first access to deals and discounts
- Swipe to hype your favourite looks (think fashion Tinder!)
- Super quick and easy checkout
-Apple Pay, buy now & pay later with Klarna
- Click & collect ordering
- In-app country switcher

What you waiting for? Time to level up your wardrobe.

What’s New

Version 16.1.2

You asked, we listened. You can now checkout using PayPal!

Ratings and Reviews

4.8 out of 5
85.1K Ratings

85.1K Ratings

KatieMcrowley ,

Need configuring with website

I online shop by adding things to wish lists on my phone when I’m out and about and then at a later date sitting down on my laptop going through my wish list and purchasing items I want from it. However I cannot do this with this app. If I save an item to my wish list on my phone, it does not appear in my wish list if I log into my account on my laptop (even though it’s the same account!) this is really frustrating as sometimes I have to go back and forth between app/desktop to find all the different items I had saved and put them altogether. If they fixed this one thing the app would be perfect as I’ve never had any issues with ordering or selecting things from the app. It seems such an easy thing to fix and so annoying that it makes the app unusable for me

Simmerlozz ,

Clothing and delivery

For the money that I paid, I wanted a re-fund as soon as I tried them on. The first top I bought was a logo shirt which look quite good on the app, when I bought it, not problems. But, when I start wearing it over a course of a few days, the sewing starts to come out. I then order a couple weeks over, as I was a little hesitant to order anymore after that, I ordered a pair of ripped jeans and a denim skirt. Baring in mind these are in my size and that’s the size I get all the time. I try them on and they automatically fall of my waists even with a belt. And that was it, my first thought was to send them back. Something else I don’t like is how you have to pay for the delivery when ASOS has an option to have it free when you spend over £30 and normally, I’m happy with the item.

Other than that the app runs smoothly and they have some decent stuff.

georgiashakey ,

Needs Work

I love Missguided so having the app meaning you can easily search and wish list items you want should be great. Except, despite using the same amount, the wish list items I have on the app and the wish list items I have when I log in online are not synced up at all. At one point the app completely deleted the wish list I had on there & emptied my bag (pls why I was trying to give u my money). When you’re viewing the items on the app you can’t see the catwalk videos or the reviews which are always major deciding factors when choosing to purchase. Basically this app is useful for a quick search but could be SO MUCH BETTER if it had the same features as the online site and the wish lists were synced (and didn’t delete themselves). I LOVE Missguided but this app is a let down.


Missguided Limited
71.2 MB

Requires iOS 12.0 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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