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Multiply gives you your own personal financial plan to follow, for free. And it’s fully FCA-regulated.

Not a spending tracker.
Not a budgeting app.
Not a bank.
Not a robo advisor.

Multiply is everything you ought to be doing with your money.

Imagine knowing exactly where your money needs to go every month. That doesn’t feel like a lot to ask. But unless you have £100k to play with, actual financial advice can be pretty hard to come by.

Our tech takes nearly everything there is to know about money and turns it into impartial advice for anyone who needs it. No more trawling through forums or comparison sites – Multiply shows you everything you ought to be doing with your money.

Your plan will recommend the financial products you need, all in one app. From savings accounts to pensions, insurance to investments, it’s your one-stop shop for any money decision.

You’re going to do great, great things, you just need to start.

How it works

Download the app
Answer some questions about your life and finances
Get your plan (and stick to it)

Quit stalling, download now.


Are you regulated by the Financial Conduct Authority?

Yes. Multiply is a trading style of Multiply AI. Multiply AI is authorised and regulated by the Financial Conduct Authority. Financial Register Number 801053. You can confirm this by visiting the Financial Conduct Authority website at www.fca.org.uk/firms/financial-services-register or by contacting the Financial Conduct Authority on 0800 111 6768. Our Registered Office is: 3rd Floor, Rise London, 41 Luke Street, London, England, EC2A 4DP. Company registration number 10470734.

Is this app providing financial advice?

Yes, Multiply provides free financial advice.

Is my data safe?

Absolutely. We realise it can be scary to put your personal information on the internet, and even more so when it’s about your finances. So here are the things we’re doing to make sure your data is safe:
• We secure and protect your data using bank-level encryption. We will never share or sell your data.
• As part of being a regulated company, we meet the Financial Conduct Authority’s standards for security and data protection.
• We’ve included simplified explanations in our Terms & Conditions and Privacy Policy to make it easy to understand what you’re agreeing to.

How do you make money?

Small print is no fun, so we published this blog on how Multiply makes money while providing free financial advice: https://multiply-blog.appspot.com/how-multiply-makes-money/

How do you select the recommended products?

Multiply scours the market for the right product for you. Sometimes the right product is one we don’t get paid for recommending. This will never affect whether we show it to you or not.

Multiply is committed to being fiercely impartial. No matter what.

What’s New

Version 2.11.0

An optimised home buying experience, letting you know straight away what you can afford, and how to prepare.

Ratings and Reviews

3.1 out of 5
74 Ratings

74 Ratings

Gamesobsesser04 ,

You can’t ignore transaction suggestions

I like that it’s free financial advice because it’s hard to find, but it’s maybe only good for beginners who have no financial plans in place, as I have a couple of strategies in place and this app completely ignores them.

The payment instructions seem very random, and you can’t cancel them. For example I have a stocks and shares isa with lump sums invested for my later years, and first instruction was move £900 from this isa to a cash isa which was 0.5% which seemed ridiculous to me! Investments are supposedly long term and this app keeps telling me to move money out of it, so I have to sell all my investments to make a measly £4.50 in a cash isa? So I tried to put in a goal of retirement but it doesn’t let you input a goal over 7 years, so I’ve had to simply remove this isa from my account. And now it’s telling me to pay £900 into my lifetime isa when I already have a plan set up for £333 every month into it. I get that the earlier you pay the more interest you get, but I don’t want to be committing my money into an isa that you can’t withdrawal from... and now there isn’t a way to cancel this “move”. You could lie and say you’ve done it but then your account numbers would be wrong. Maybe I’m just stubborn and don’t want to listen to the advice I don’t know, but I do think you should be able to skip some suggestions.

TonyTiger! ,

Great concept, not the best delivery.

I downloaded this app, as I’m trying to save for my first home. However my first worry, is there is little information in the app about Multiplys’ in app saving account. Like, for example - I have no idea where this app is keeping my hard aren’t savings.

They only say ‘it’s safe in a Bank of England account’. They are backed by the FCA etc, but that was only awarded just over a year ago.

I was dubious about going through the very intrusive set up process, which I got through in the end - but I’m still not sold. I generally feel uneasy leaving my hard early savings with a financial advice robot. I think that is enough for me to think of undoing everything I’ve set up with them. Not convinced.

Developer Response ,

Hey there,

Thanks for taking the time to leave a review. We really appreciate the feedback!

Your Multiply savings pot is essentially an e-money account provided by our partner Modulr, and as you say it's covered by safeguarding with money kept at the Bank of England. That means you'd get your money back if anything happened to Multiply.

We know flexibility is really important when it comes to savings, which is why we offer free, unlimited same-day withdrawals. You can withdraw by contacting our support team, or hitting the "withdraw" button on the account tab in your app.

Sorry to hear you found the sign up process a bit arduous. We know we ask a lot of questions in order to provide personal financial advice. There's more info here about data privacy and how we use the info we ask for: https://multiply-blog.appspot.com/why-we-need-all-this-info/rules

For any other info, please feel free to get in touch with us any time at support@multiply.ai.

Team Multiply

Chanda MM ,

Needs More Savings Options

After feeding a lot of personal information, I came across two problems: First, there isn’t an option to input monthly outgoings aside from bills. I have existing savings plans, but aside from Bank ISAs the app doesn’t recognise other regular savings I.e. Employer backed saving schemes, or regular Non-ISA Stocks & Shares. The second was the apps inability to allow you to transfer into a savings goal you have already began more than it recommends. This wouldn’t be too much of a problem if it recommended more at a time but typically (and understandably) it recommends very low amounts I.e £9; which isn’t great if I started with £500 already towards a savings goal.
The app seems good, however if it fixed these two things, I.e. Supported regular savings into goals from Income, and Other Already secured assets as well as the ability to top up savings with amounts larger than the typical £9 it would be excellent. Further, including LISAs as an input towards a house buying savings goal would make a lot of sense and it’s amazing to me that it doesn’t.

Developer Response ,

Hi Chanda MM,

Thanks so much for leaving a review.

We are always delighted to get feedback, especially when it helps us make our app better for our users. We are constantly making changes and striving for the right balance between functionality and usability.

You have provided us with some great insights around the challenges you faced. We would love to hear more from you. We regularly run focus sessions to see how we can improve. We would love you to be part of this. If it is something you would be happy to do or if you have any more questions or concerns, please feel free to contact us at support@multiply.ai.


Team Multiply


Multiply AI Limited
57.4 MB

Requires iOS 9.1 or later. Compatible with iPhone, iPad and iPod touch.



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  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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