We're the experts in the science of behavior change. You're the expert in you. Together, we make the perfect team!
A scientifically-proven psychological approach to weight loss and behavior change that works.
Our team of doctors, psychologists, nutritionists, and personal trainers has created a program that takes the most effective behavior change research and psychological techniques and delivers them to you in a way that suits your lifestyle (and works!).
Featured in the New York Times, Women’s Health, Shape, Forbes, ABC and more, we've already helped over 45 million people worldwide build healthy habits and achieve their health goals.
On average, Noomers lose 18lbs in 16 weeks, and over 86% of Noomers keep it off beyond one year.
How it works
With Noom, it's not about working harder, it's about working smarter. And our approach to building healthier habits will help you find your path of least resistance. Whether your goal is to stop yo-yo dieting, run your first 5k, feel more energetic, or change your relationship with food, we'll help you achieve it.
1. Stop dieting
Noom will help you finally ditch the idea of "good" foods and "bad" foods and develop a healthier relationship with food. Together, we'll help you find your healthy balance. Hint: It doesn't involve cutting desserts or a drink or two at happy hour. No nonsense nutrition. Empowered eating.
2. Master your mindset
You know what you need to do -- you just need help doing it. The secret to success is understanding why you do what you do, and our coaches will help you build self-awareness and self-efficacy. Forget willpower. Focus on brain power.
3. Build better habits
Instead of focusing on quick fixes or pricy trends, Noom helps you develop healthy, sustainable habits that align with your goals and your lifestyle. Break your self-sabotaging behaviors and develop balanced relationships with food and yourself that last. It's not rocket science. It's psychology.
What you'll get
- Set and achieve your short- and long-term goals with your personal Goal Specialist
- Develop practical skills to conquer your food triggers, master mindful eating, shop smarter, and make healthier choices in social situations
- Practice 100s of "#PsychTricks" to build healthier habits faster
- Make progress every day with in-the-moment guidance and feedback on your food choices
- Work with your coaching team to customize your program and access support and accountability
- Uncover your ultimate why with your Goal Specialist to unlock lasting motivation and inspiration
- Master your self-awareness with over 1000 interactive lifestyle lessons
- Step up your game with custom meal + workout plans available. You can track your activity data either manually or automatically by connecting the app to Apple Health
Your 100% unique weight loss program will explore:
- The science of weight loss
- Eating styles & eating scripts
- The whats, whens, whys, and hows of eating
- Emotional and stress eating
- … and so much more!
And by the end of our program, you'll master:
- Habit building
- Calorie density
- 13 types of hunger
- Mindful eating and joyful movement
- 7 daily dietary habits
- Practical skills to cope with stress and other emotions
- Other lifestyle habits like sleep, self-care, and life balance that impact your wellbeing
For CCPA: "Do Not Sell" Policy for California Residents, please see https://www.noom.com/ccpa-do-not-sell/
More bug fixes and usability enhancements to keep you Nooming.
Ratings and ReviewsSee All
NOT a scam, WORKS
Confused by some of the bad reviews here. I’ve been doing the plan for 6 weeks and it’s been great. They said I’d lose 1-2 pounds a week, and I have, I’ve almost lost a stone. But you have to do all the lessons to get the benefits, they teach the science and psychology behind eating to be slimmer, my shopping basket looks very much like the one I had 6 weeks ago, I haven’t had to make any drastic changes, but I now know how to manage my diet better and have a lot of diet hacks to sustain weight loss without feeling hungry, tired or having to do some crazy exercise plan. In fact, this is the only plan that have told me to add food and workout less! Which is crazy and some sort of witchcraft, but it works. When I think about the THOUSANDS I spent on gyms, classes, sports equipment, supplements and health foods in the past, spending £99 on a plan that actually works and gives you a solid understanding of how you keep it off, for real and without much difficulty or expense, it seems good value to me. But you have to do the lessons over the 16 weeks, 10 minutes a day, otherwise yeah, you might as well use MyFitnessPal, which I’ve also tried before, multiple times (because it doesn’t work) and is awful in comparison. Give it a go but you must do the lessons.
Fills in what I’ve never been taught in maintaining a healthy lifestyle.
I’ve got a bit older and my body’s metabolism has slowed down. I can no longer just exercise to maintain a healthy weight. I can lose weight but those kg just keep creeping back on. Noom is transforming my thinking and behaviour around food, filling in the details I needed to create a sustainable healthy lifestyle. It’s not just common sense either, there’s plenty of psych, science and sociology input, simplified down making it easy to grasp. Yes, I’m losing weight, but just as importantly I’m learning a lot, including the skills to manage my eating and weight independently in the future. Not just what to eat, but tackling and reforming my complex thinking around all the food choices I make every day. It’s light hearted with joking and yet serious along the way! It’s personal too. No robots as some have suggested! Just different time zones. You do have to complete your modules and be prepared to give time, nearer 20 min day to gain all the benefits. The bad reviews were reflecting a desire for instant change, and true, free trial should be labelled low cost trial, but this is not actually expensive considering costs of other diets and no major food changes in your shopping basket!
Developer Response ,
Sheila, we are so pleased to hear how much you are enjoying Noom!
I’ve been a yo-yo dieter for years. I have been on this program for six weeks and whilst it is not a quick fix it helps you to address the real reasons you are over weight and it’s often not because you are lazy or eat too much but rather a lot of weight issues are due to emotions stress depression and even hormones. It gives you psychology tricks and tips to overcome the causes of grabbing the foods high in fat and sugar. It is not a diet and no food is banned but rather there is a traffic light system in place and foods are allotted a place on the system according to the calorific value to density of each food. Of Course you are encouraged to eat more green foods, less yellow foods, and a small amount of red foods but you can include anything into your budget so if you intend to eat out in the evening save the red and some of the yellow for the evening meal and eat mostly green through the day and porridge is green so it’s a healthy filling breakfast and light on calories. So far I’ve lost three kilos but I’m doing it slowly, you can opt to lose at a faster rate with a lower calorie allowance.
Developer Response ,
We are so happy that you are enjoying Noom's approach! Your commitment to learning and creating lasting change is admirable! Keep up the motivation! ☀️
- Noom, Inc.
- 249.9 MB
- Health & Fitness
Requires iOS 10.3 or later. Compatible with iPhone, iPad and iPod touch.
English, German, Japanese, Korean, Spanish
- Age Rating
- Infrequent/Mild Medical/Treatment Information
- © 2020 Noom, Inc.
- In-App Purchases
- Noom Program £41.99
- Noom Program £40.99
- Noom Pro £7.99
Up to six family members will be able to use this app with Family Sharing enabled.