Select was established in 2000 by James George with the invaluable help of his Dad Keith.
James’ love of the meat industry and the traditions of cutting started at the age of nine working alongside his Dad every school holiday in a beef, lamb and mutton stall at Smithfield’s Market and continued through to the point that whilst on a holiday break from a BA Hons in Advertising the meat bug finally got the better of him and he decided not to return and stay on in a salesman position which he had been offered.
With this ethos proving popular, the company rapidly grew from there, so that now James has been in the business of supplying meat successfully to the UK’s top restaurants for over 14 years now – ‘It’s all about the meat. You can dress it up how you want, but if the meat isn’t perfect, a chef will know, and his customers will know.’
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