A diet plan created for people with a lot of weight to lose. It was designed and created by me, Ben Smith, someone who has been in your situation, after my own weight loss journey.

I wanted to create something that included all the features I used when losing my weight, features that couldn’t be found in just one place within any other diet or training plan. And I wanted to deliver it via the most advanced diet product available on the market.

Losing weight can seem confusing and very daunting, but with the plan we can help and support you through the entire process and ensure that you achieve your weight loss goals.

The plan allows users to view and select from over 200 recipes, which have all been tailored to your own calorie needs. Each recipe allows you to change ingredients for things you prefer or have in your fridge, to account for food intolerances and even shopping budget, whilst dynamically updating your plan to stay within your calorie allowance.

If you don't want to eat from the plan recipes, you can track any other items with the #itsfine feature, ensuring you stay in control of your food intake and still reach your weekly target.

Features of the plan:

100s of recipes tailored to your own calorie needs
A world’s first swaps feature to accommodate ANY allergy or intolerance and unlock millions of meal options
A shopping list at the touch of a button
Diary planner
Community support
Track your personal goals
Log your measurements and weight
Track your steps (manual entry not linked to smart watch)
Secure, friendly community

Our aim is to rescue people who are struggling to lose weight by providing a proven way to achieve and maintain weight loss, all available in the palm of your hand, with the ability to add exercise as part of the plan, if and when you are ready.

Subscriptions will automatically renew unless the auto-renew is turned off at least 24-hours before the end of the current period. You can cancel anytime with your app store account settings. For more information please check our Terms & Conditions here

What’s New

Version 1.1.15

New and improved sign up process.
Updated free trial.
Further changes to usability based on client feedback.

Ratings and Reviews

4.4 out of 5
48 Ratings

48 Ratings

AJ Cameron ,

Fine diet app review

Purchased the app as I had been following the team on Instagram and Facebook for a while - the app is really easy to use and makes forward planning really easy. The recipes are really easy to follow with a video demo which I love and the swaps feature is great. The scan feature in the it’s fine section is still quite new so some items not found but this can be overcome by manually inputting the nutritional info

Apple_Bee ,

Limited recipes for long term use

I initially got this app due to the feature of the recipe quantities changing to adjust for your calories. However, they had to get rid of this feature due to issues if you added off plan food (defeats part of the marketing of it as flexible!) so now the recipes will stay at a set amount despite what calories you may have consumed that day or week.

Initially I found the range of recipes great. However new recipes are hardly added so I still have the same ones as neatly a year ago. Some new recipes added since I first signed up but I’m pretty sure it’s only about 10. Therefore great for short term use but unless you want to eat the same meals forever it’s less useful. I’d recommend instead spending your money on Nutracheck and using that to educate yourself about food and calories by designing your own meals!

Missybeccaboo ,

An amazing app and everything you need in one place.

I have been using this app now for a couple of months, and it is absolutely amazing is everything you need to lose weight and to maintain your current weight in one place, featuring exercise plans , nutritional information , kitchen skills , a shopping list feature ,and the most amazing calorie counted meals that are so simple and easy to make the fantastic swaps feature which allows you to swap out and re-introduce different ingredients to create different and interesting recipes but by still maintaining your set amount of calories, so that is everything you need in one place..

App Privacy

The developer, The Fine Diet Limited, has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer’s privacy policy.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


The Fine Diet Ltd
76.1 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating
Infrequent/Mild Profanity or Crude Humour
Infrequent/Mild Sexual Content and Nudity
Infrequent/Mild Medical/Treatment Information
Infrequent/Mild Mature/Suggestive Themes
In-App Purchases
  1. Monthly Membership £7.49
  2. Quarterly Membership £19.99
  3. Annual Saver £74.99


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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